Communication Skills for Success: Tourism Industry Specific Guidelines - Angl... - 0 views
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Tourism is an industry that sells intangible experiences. Communication is vital to the success of tourism businesses since it is only through the effective use of communication that tourism marketers can offer to customers tangible cues about those intangible experiences.
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Communication that Presents Information in Multiple Ways: Individuals are different and these differences are reflected in their preferences for media. Some are fans of the print media while some like visual presentations with interactive content.