Hotel Enhances Luxury Brand with In-room iPads Without Sacrificing Guest Privacy - 0 views
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With the introduction of tablets, the hospitality industry experienced a dramatic shift in guest experiences. In fact, a recent study found that 82 percent of guests with tablets in the room used them around 11 times from check-in to check-out.
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Hotels now have a powerful tool to demonstrate the commitment to innovation through guest services by not only providing in-room technology, such as a tablet, but enabling that device as an in-room companion to enhance the guest experience.
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Hotel also needed to ensure that guests’ personal information and history on the device remained confidential
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Hotels are going way beyond in meeting guests' expectations with the modern day's technologies. One example would be the SLS Hotel, a subsidiary of LA based sbe Entertainment, introducing In-room iPads featuring their internal application, which could be used to change TV stations, place wake-up calls, and order room service. Aside from the above mentioned, guests could surely utilize the internet browsing websites, and other features on the iPad which brings up the next question - Invasion of Guest Privacy. SLS Hotel has partnered with AirWatch in developing a comprehensive securing device in order to deliver a customized brand experience to each guests. Securing measures include restricting guests from using the iPad's camera to prevent guests from seeing previously uploaded content by former guests, removal of the native web browser to prevent guests from viewing previous web activity, etc… SLS Hotel is also planning to implement a cross-platform BYOD program for hotel staff which would also create another security concern on managing confidential and sensitive information within the company. Afterall, a comprehensive security plan and measures have to be in place before any forms of technology could be implemented in this industry. One mistake or negligence could cost the downfall of a company.