I believe that another “P” - “Proximity” - is most relevant to investors today, as it represents the final connection between companies and consumers

InMarket has reported that interactions with advertised products increased 19 times and in-store app usage was 16.5 times higher for users who received a beacon message.

Proximity Marketing has tremendous revenue-producing potential, allowing everything from retailers, hotels, casinos and more, to deepen their connection with consumers, encourage more loyalty and greatly improve the customer experience. Importantly, all of these factors combine to make Proximity Marketing a very effective tool to generate higher ROI for businesses and advertisers.

s the cloud grows, it will be necessary that the security measures put in place to secure it grow as well. This could involve development of greater security measures, advanced encryption strategies, and an increased need for personnel to manage these systems.

Increased Competition

it requires creating the best system possible.

A new report from Cornell University claims that table top technology actually benefits customers at full-service casual dining chains. By monitoring one chain restaurant’s service over the course of two Fridays and two Saturdays, research showed that table turnover rates improved and customer spending increased when a table top-placed tablet was used for ordering and/or settling the bill.

When you think about it, there can be advantages to robot waiters. They won’t spit in your salad when they get mad at you, and they certainly won’t give you a bad attitude. They probably won’t need to be tipped. But don’t people go to restaurants for human interaction?

ne of the problems with an MIS framework is that the quality of the system depends largely on the quality of its data. If the data is insufficient, incorrect or misplaced, the decisions that managers make based on that data can be faulty. For example, a business owner finds a client order of 100,000 units in the MIS system. He orders additional components from his suppliers to meet that order. However, the actual order was only for 10,000 units. The owner unwittingly over-orders the components, costing the company thousands of dollars.