A next-generation PMS will also go beyond merely tracking reservations and performing check-ins and check-outs. It will allow users to anticipate and proactively address guest needs. By capturing all guest events, information and preferences, levels of service will soar to new heights. Utilizing guest relationship information, systems will be able to predict patterns such as spending and preferences as well as evolve the property's loyalty programs and VIP management. Based on preferences or patterns, the system can make suggestions. For example, if the guest booked a king non-smoking during their last three reservations, a next-generation system should suggest this to an agent during the reservation process based on that pattern. Likewise, business events can trigger an event in the system. For example, when a guest checks in, an event is triggered signaling housekeeping to put fresh flowers in the room.