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Contents contributed and discussions participated by akopp008

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Why and How to Use Proximity Marketing for Restaurants? - 0 views

www.ezeeoptimus.com/...mity-marketing-for-restaurants restaurants proximity hospitality
shared by armanyleblanc767 on 08 Jul 22 - No Cached
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • ...18 more annotations...
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  • akopp008 on 25 Jul 22
     
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
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Augmented Hospitality: How AI, AR, and VR Are Shaping the Hospitality Industry - 1 views

www.ediiie.com/...ar-vr-in-hospitality-industry Technology Innovation
shared by deranique on 01 Jun 22 - No Cached
  • • The thriving $570 Billion hospitality industry is augmenting itself by integrating AR in hotel industry with the $31 Billion Augmented Reality industry.
  • • The $30 Billion VR industry is projected to value over $110 Billion by 2025 and hospitality will undeniably be a major shareholder.
  • • Over 70% of travel agencies along with over 60% of hotels have adopted AI in its entire magnificence.
  • ...12 more annotations...
  • interactive hotel rooms with maps pinpointing local attractions and places of interest.
    • akopp008
      akopp008 on 18 Jul 22
       
      Examples of realities of AI and AR working know a days in real life inside the industry.
  • Best Western hotel group collaborated with Disney
  • children to see them enjoy the room with Disney characters as their roommates.
  • AI-powered facial recognition tech to perform seamless check-ins.
  • 1. Tourist Info
  • 2. Gamification
  • Tours
  • AI to deliver in-person customer service
    • akopp008
      akopp008 on 18 Jul 22
       
      AI can reach to give a contact less check in and recognition
  • customer simply has to smile at a kiosk to get their check-in
  • keys would be sent to their smartphones via Bluetooth
  • • As a response to COVID, the sector is looking to automate some sections of their business.
  • smart hospitality” is expected to rise above 25% by 2021.
    • akopp008
      akopp008 on 18 Jul 22
       
      technology int he industry will increase tremendously the next few years
  • akopp008 on 18 Jul 22
     
    AI, AR and VR have increased their technology and their purposes inside the hotel industry over time. However because of covid and the necessities it got more trendy and became more useful. Know a days all of these technologies are used in many ways from helping the operations, to providing clients with a seamless and contact-less experience, with creating experiences for kids, showing details of the amenities in a hotel, tours to make reservations and unique opportunities to grow. These technologies will change tremendously in the upcoming years and will change completely the way the hospitality industry operates and how clients interact with it.
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What Hoteliers Want from Their PMS in 2021; Top Features Requested by Hoteliers as They... - 0 views

www.hospitalitynet.org/...4104099.html Technology hospitality hotel software pms
shared by akopp008 on 08 Jul 22 - No Cached
  • current property-management systems do not have the breadth of features or the contactless tools needed to support returning guests along their journeys.
  • current property-management systems do not have the breadth of features or the contactless tools needed to support returning guests along their journeys.
    • akopp008
      akopp008 on 08 Jul 22
       
      Because of the pandemic, hotels realized their PMS could technological evolve more and offer more
  • run multiple outlets from a single solution with one database.
    • akopp008
      akopp008 on 08 Jul 22
       
      Hotels want to run multiple outlets from one database to make it easier on employees, more efficient and less likely to commit errors
  • ...12 more annotations...
  • offer a contactless and touch-free guest experience
  • finding a single PMS provider that offers flexible PMS deployment options.
  • Selecting the right PMS Partner speaks directly to attracting and retaining hotel employees for the long term.
  • modern browser solution with the choice to deploy self-hosted, private cloud, or on premise as well as cloud hosted.
  • Giving employees a single solution and a single login to learn and operate the technology, and the ability to cross book and view activity for all outlets, arms them with the ability to focus on their important tasks and not struggle with disparate systems and user interfaces
  • multi-property functionality.
  • PMS platform that's easy to use with built in tutorials and learning materials,
    • akopp008
      akopp008 on 08 Jul 22
       
      Hotels are looking for a PMS that makes it easier on the operations, flexible, provides learning, 24/7/365 customer service, centralized data bases and more control over it
  • centralized chain wide database
  • single client profile
  • corporate collection and individual property performance metrics and guest behavior reporting from a single central data repository.
  • PMS companies to offer eLearning,
  • want 24/7/365 responsive, LIVE, and affordable customer support.
  • akopp008 on 08 Jul 22
     
    Since the Pandemic hit Hoteliers realized that their PMS could be giving them more and making their operations easier. They have been asking since that their PMS should be able to run multiple outlets from one single data base, to give employees the ability to work in different departments without having to learn how to work different systems, have a PMS with the options of flexible deployment, having a PMS that works in multi-properties, has one client profile across all properties, provides elearning and built in tutorials for employees to use at their own pace, even at home and lastly for PMS to provide 24/7/365 customer service. These are all changes that hoteliers are asking from PMS companies to develop and i think would be ideal to ease and help hotel operations. PMS should be more developed and should be able to keep up to pace and speed of the ever evolving technology.
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How the Cloud is Changing the Hospitality Industry? - CloudTern Solutions - 0 views

www.cloudtern.com/...nging-the-hospitality-industry Technology hospitality hotel software solution
shared by akopp008 on 29 Jun 22 - No Cached
  • hospitality industry revenues are increasing at a rapid pace.
  • ‘Mobility solutions’ is a key aspect of cloud services. This is what the hospitality industry needs the most as its target audience comes from different parts of the globe.
    • akopp008
      akopp008 on 29 Jun 22
       
      mobility solutions has made it easier on hotels to have clients access their information all over the world
  • Regardless of the size and nature of the traffic, hotel and resort management can seamlessly scale operations on-demand and only pay for the resource used. 
    • akopp008
      akopp008 on 29 Jun 22
       
      It si ideal for hotels to be able to scale to high or low operations with flexibility. This is why clound computing can be so important to help ease the operations for hotels
  • ...4 more annotations...
  • Cloud solutions augmented with AI analytics help organizations identify customer preferences, purchasing trends and browsing behaviours to offer personalized and customized offers.
    • akopp008
      akopp008 on 29 Jun 22
       
      With the cloud hotels can access customers information and provide them with a unique and personalized experience. This not only helps hotels in one specific property but with the cloud the information can be shared with all those hotel properties around the world to ensure they deliver always the personalized experience with the customers preferences.
  • can concentrate on delivering a superior customer experience instead of worrying about property management. 
  • only pay for the resources used. There is no heavy upfront payment. During a peak season, the platform automatically scales up and down to meet traffic spikes. As such, operational costs are significantly optimized. 
  • simplify IT management.
  • akopp008 on 29 Jun 22
     
    The cloud has made hotel operations run smooth and seamless. Cloud computing has made hotels be able to reach their customers all around the world with their rates and information. it has given hotels the opportunity to scale up or down depending on the online traffic they experience in certain seasons. It has facilitated hotels to provide customers with a unique and customer experience by sharing their preferences across different properties using the cloud. It has helped reduce costs and simplify IT.
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Disruption Drives the Hospitality Industry to Innovation - 0 views

hotelbusiness.com/itality-industry-to-innovation
shared by djohn304 on 27 Jun 22 - No Cached
  • disruption has sparked massive innovation across every component of the industry from offerings to marketing tactics.
  • From robot concierges to new marketing strategies, hotel owners are changing the norm to address social distancing measures and lingering travel concerns.
  • branded apps are a one-stop portal for everything from reservations to room service.
  • ...3 more annotations...
  • robot ambassador, ”Rosé,” who can bring guests pillows, towels and groceries.
  • Some hotels are incorporating fitness equipment into each room in place of a gym, sending personalized breakfast deliveries as an alternative to the traditional continental breakfast and others are completely redesigning rooms to have kitchenettes.
    • akopp008
      akopp008 on 27 Jun 22
       
      Example of how hotels have innovated and changed because of the situation.
  • forcing change and innovative new thinking to adapt and entice guests back as travel resumes. And based on the past few months, the industry is rising to the challenge.
    • akopp008
      akopp008 on 27 Jun 22
       
      the industry managed to adapt, it had to make it quickly but it was of benefit for everyone.
  • akopp008 on 27 Jun 22
     
    Innovative ways on how the hospitality industry had to quickly adapt to technological changes because of the pandemic. They had to perform differently their operations from night to day in a matter of 24 hrs. The changes they have made have impacted their day to day operations until know and have changed the way consumers see hotels. From having housekeeping staff clean rooms to implementing robots to sanitize rooms and deliver amenities, to doing entirely online checkins without front desk staff. The hotels have adapted to disruption a lot the last two years and has helped the industry realized how operations can work in a different way.
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