Imagine, for example, in-room systems that allow guests to pair their mobile phones with the in-room systems, so they can not only switch between the devices to take calls anywhere, but also order room service, adjust the lighting or view the in-room entertainment menu of selections from anywhere, even outside the hotel or off-property. Guests also could be notified via a text on their mobile devices if they have a package waiting at the front desk, or they could be reminded of upcoming spa or personal trainer appointments, for example, or reservations at the hotel restaurant—or even be provided with recommendations for local activities and events.