The Importance of Social Media in the Hospitality Industry in 2022 - Fresh Mind Ideas |... - 1 views
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Increase visibility, boost direct bookings, and increase brand awareness through social media marketing for hotels
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Updating your channels allows prospective and regular clients to interact with your brand and keep them reminded that you value your brand
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. And create a connection with your guests so that they can become familiar with the team.
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This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.