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bbalthaser

Cybersecurity Budgets Increase for Retail & Hospitality Industry - 1 views

www.darkreading.com/...or-retail-hospitality-industry

shared by bbalthaser on 27 Feb 23 - No Cached
  • 70% of CISOs expect their budgets to increase again this year, while 60% also expect more FTEs, according to the CISO Benchmark Report released today from the Retail & Hospitality Information Sharing and Analysis Center (RH-ISAC).
  • This year, business disruption emerged as a top 10 (No. 7) risk that organizations currently face, up seven spots from No. 14 in 2021. Similarly, 50% of CISOs now have business continuity/disaster recovery as part of their core responsibilities, an increase of 11 percentage points since last year.
  • very few CISOs have fraud as part of their core responsibilities, according to the report.  
  • bbalthaser on 27 Feb 23
     
    Chief of Information Security officers (CISO) report summarizes that hospitality and retail industries will be spending more accounting for 70% more providers. The report looks at a variety of benchmarks to assess like budgets and personnel. Fraud is not as prioritized as one might think and this time the focus is on business disruption. One core of responsibility seen by at least 70% of CISOs is of continuity and disaster recovery. They are also examining a new benchmark which is staff function priorities. The evolving of the industries is why cybersecurity threats are so complex. The report provides vital information to benefit CISOs on trends. The report in question is very interesting in how it examines what people are spending on their IT security budgets and breaks down where that money is being utilized and staffing. This would be a useful tool for hospitality providers looking to increase their budget because they can analyze other providers and what is currently trending in terms of threats and how to allocate assets whether money or personnel. If the biggest threat to providers is disruption then having an emergency action plan in place would highly benefit providers under underbudgeting. This would be a great tool for any organization to plan their IT strategy with security in mind.
naxiang2001

What is a Global Distribution System (GDS)? 2022 Guide for Hotels - 3 views

hoteltechreport.com/gds

GDS Hospitality Hotel Industry

shared by naxiang2001 on 17 Sep 20 - No Cached
  • What is a Global Distribution System (GDS)? 2020 Guide for Hotels
  • The History of the GDS
  • a GDS functions as a middleman between a travel agent and a hotel’s (or airline’s) central reservation system. Travel agents can see real-time rates and inventory for a given hotel via the GDS, though the GDS doesn’t actually hold its own inventory.
  • ...14 more annotations...
  • What are the Most Popular Global Distribution Systems?
  • Besides the time savings, the GDS allows travel agents to tap into reservation systems for a world of travel providers.
  • Did you know you could book a flight, tour operator, car rental or hotel room in real-time via electronic GDS systems since the 1960s? You may be thinking, “hmm… online travel agencies like Expedia and Booking.com aren’t that old, are they?” But years before the OTAs gained prominence, global distribution systems provided real-time access to hotel and flight inventory for travel agent service providers across the world. 
  • Does the GDS still serve a purpose when travelers can easily book directly with the airline or hotel? In many cases, yes, the GDS still delivers value, especially for airlines and corporate travel companies. Airlines still distribute their inventory to OTAs via the GDS, and corporate travel planners continue to use the GDS to find corporate rates.
  • The GDS industry has come a long way since the 60s; while Sabre is still a major player, several GDS companies operate today. The major global distribution systems for travel reservations include: Amadeus is the world’s largest GDS, accounting for about 40% of GDS transactions, and it’s especially popular in Europe. Though many of these reservations are for airfare, it’s still a powerful tool for hotels, with over 600,000 hotels connected. Sabre is the second-largest GDS, accounting for about 35% of travel agency bookings. Around 175,000 hotels are connected to Sabre, but its portfolio in North America is larger than its competitors. Travelport GDS  owns systems called Galileo, Worldspan, and Apollo. Travelsky is a state-run GDS in China.
  • With decades of history and an enormous user base of travel agents, using the GDS can be a great way to expand your hotel’s marketing and distribution strategy. But the GDS doesn’t necessarily provide value to every hotel; if you’re wondering how to use the GDS or why to add it as a distribution channel, it’s important to weigh the pros and cons for your individual hotel.
  • For hotels, airlines, and the like, the GDS offers massive marketing power.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • travel comp
  • American Airlines was the first company, in partnership with IBM, to implement an electronic reservation system for their reservations agents to use. This new technology, called the Semi-Automated Business Research Environment (SABRE), allowed American Airlines to greatly expand their reservations team beyond the number of people who could huddle around the paper booking files.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • Today you can book not only airfare and hotels via the GDS, but also rental cars, cruises, rail tickets, and tours.
  • hotels would need to undertake huge marketing efforts in order to be seen by travel agents. The GDS effectively democratized this process, with chain hotels getting the same visibility on the GDS as independent hotels.
  • In 2006 the volume of internet reservations exceeded GDS reservations for the first time,
  • lwu014 on 17 Sep 20
     
    This arctic is about what is a global Distribution System, history of the GDS, how does a GDS work and what benefits GDS offer.
  • ...2 more comments...
  • carlatj on 24 May 21
     
    A brief history of the GDS gives us a glimpse of the important this technology which as been around for over 50 yrs. Although it has evolved, the consumer has evolved with it but the basic idea still prevail and still very much in use.
  • anonymous on 29 May 21
     
    This article gives a complete description of what the GDS is and its history. It goes over how the GDS works, the benefits of using it, and whether the GDS has a role in the future of global distribution.
  • cdamo003 on 25 Jan 22
     
    A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.
  • naxiang2001 on 28 Mar 22
     
    This article evaluates the past and current roles of GDS in the travel and tourism industry. It is clear that the GDS has adapted and changed with the times and now is able to do even more than at its initial conception. However, as the article pointed out the all the functions of the GDS it is clear that OTA's ad websites are also able to provide a lot of these same functions. We discussed this week whether the GDS system is still currently a relevant system and most agreed that it is. However, as we look to the future it will be interesting to see what evolutions the GDS has yet to go through and how it will attempt to remain relevant in the ever changing tourism market.
smajo003

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
bbalthaser

Full article: Decent work and tourism workers in the age of intelligent automation and ... - 1 views

www.tandfonline.com/...09669582.2021.1928680

workforce technology tourism techno-solutionism surveillance disruption

shared by bbalthaser on 10 Jan 23 - No Cached
  • two UN SDG8 recommendations for policy and action: ‘[a]dopt a human-centred approach to embracing new technologies’ and ‘[s]hape the impacts of digitalisation with public policies’ (UN, 2019United Nations (UN). (2019, July 10).
  • Two aspects of surveillance capitalism hold explanatory power for understanding the potential direction of the worker condition and are drawn upon throughout this paper: first, worker freedom is replaced with digital monitoring, behavioural manipulation and other forms of worker performance management through instrumentarian power; and second, production mechanisms shift to create certainty of outcome through reducing (or replacing) worker autonomy (Zuboff, 2019Zuboff, S. (2019).
  • where ‘[m]achine processes replace human relationships so that certainty can replace trust’.
  • ...6 more annotations...
  • The economic rationality for technology adoption (Morozov, 2013Morozov, E. (2013). To save everything, click here: Technology, solutionism, and the urge to fix problems that don’t exist. Allen Lane. [Google Scholar]) is built around cost minimisation and organisational effectiveness. Technology is often discursively framed as a tool for achieving sustainability (Gretzel et al., 2015Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015).
  • A disruptive product offers a ‘distinct set of benefits, typically focused around being cheaper, more convenient, or simpler’, and has a power to transform a market ‘sometimes to the point of upending previously dominant companies’ (Guttentag, 2015Guttentag, D. (2015).
  • Worldwide, accommodation and food service roles are estimated to be at greatest risk of being automated out (78% risk) by 2030 largely due to the high number of automatable interactions and predictable physical work (McKinsey, 2017McKinsey. (2017).
  • it can become difficult for human workers to compete with intelligent automation. These systems have the potential to reduce the need for lower-skilled tourism roles involving routine and interactive tasks as well as significantly decreasing the tasks required from human workers (Ivanov, 2020Ivanov, S. (2020).
  • The move towards quantifying human actions into analysable data to drive well-intentioned (from a business mindset) interventions, is a form of techno-solutionism (Morozov, 2013Morozov, E. (2013).
  • detail how advances in sensing and recording technology have led to expansions in surveillance. These technological developments extract worker data that is often visible to managers but not always workers, and this power asymmetry means the data can be mined for pro-managerial, pro-business insights that can work against employee interests. Data can be collected on individual worker speed and accuracy, with adherence to process serving as proxy for ability (Beer, 2018Beer, D. (2018)
  • bbalthaser on 10 Jan 23
     
    This lengthy article provides a grim outlook for the lowly skilled/paid worker in the workforce when technology has been applied to improve outcomes in management. The article insinuates that companies/employers benefit likely at the expense of employees who are affected by technological innovation. Three key points are emphasized in that surveillance capitalism, disruption innovation and techno-solutionism are behind the pushout of low-skilled workers. And companies are not providing a solution to improving a sustainable economy and sustainable workforce which are goals of the United Nations. However, the United Nation's goals are not keeping up with societal trends. Surveillance Capitalism can be construed as digital monitoring in the workplace. Used as a way to control and manipulate performance outcomes which may shift to automation if employees don't perform. Further disruption innovation is defined as a "disruptive product that has particular benefits that focus on the cheap and easy that have the power to overturn markets". This is seen with automating basic tasks in food service such as ordering. Finally, the use of technology as an excuse to "rationalize" cost-cutting/management changes is what is considered Techno-solutionism. This article highlights various technologies already in use in the industry, most with much success and a few that did not pan out. Trial and error, but at the cost of retaining employees.
  • bbalthaser on 10 Jan 23
     
    Tourism is paying a heavy price to accommodate a growing trend making "people" expendable. The competition isn't comparable and unless we change our processes and thinking in how we use technology more jobs will be gone. We can't be an all-knowing, 24/7 never tires robot. The industry is undermining the value of a person. Ridding themselves of them has larger implications for society and our future. Eventually, it could be us too. What value do we offer? And how do we enhance humans over technology?
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