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As if any of us can afford a vacation these days, Holland America is offering reduced rates for National Cruise Vacation Week. The cruise line promoted this sale through a series of e-mails, flyers, and website banner ads in order to make it easier for possible consumers to view option and then make their reservations online. By completing this booking, guests were able to receive a $200 credit on board of the ship to use for services or souvenirs.

In today's society, going green is become more and more important. Especially in the hospitality industry, companies are looking for ways to save a dollar and be more energy efficient. Same thing goes for cruise lines. With so many tourists traveling by ship every year, it is important for these cruise corporations to follow regulations and set their own standards for upholding the law. So far the leader of the pack, Royal Caribbean, has qualified for certifications. They have their staff trained in the company's Environmental Management System. Holland America, Celebrity, Norwegian, and Costa are also following suit by implementing their own green initiatives. 

Cruises are said to be one of those forms of transportation with the highest carbon emissions. "A typical cruise ship with 3,000 passengers generates 1 million gallons of gray water; 210,000 gallons of sewade; 25,000 gallons of oily bilge water; 100 gallons of hazardous or toxic waste; 50 tons of garbage and solid waste…" This expert just proves how non-ecofriendly cruises can actually be. However, regulations set by the government have now pushed cruises into trying to be more environmentally friendly. This article singles out seven green cruises that have found ways in which they can decrease their carbon footprint on the world. One cruise that has taken on the initiative is Holland America Cruises. With tactics such as towel reuse program and the installation of low-flow showerheads this cruise line has been making a conscious effort to operate green. They even ensure the most fuel-efficient means of travelling by studying tide schedules to maximize fuel usage with shorter routes. Another interesting cruise that pushes for the green initiative includes Celebrity Cruises with its solar powered cruise line. Other tactics used by other cruises include reusing waste cooking oil on heavy machinery, ridding of all plastic water bottles, shutting off engines in the winter time and only buying fish that are sustainably harvested are just some ways these 7 cruise lines have taken a stand to become greener. This responsible effort by these cruise lines not only can work in their favor for marketing purposes with consumers but create a sustainable industry for the future of cruises. Something as crucial as waste disposal in the water can greatly affect the future of the industry if not considered by the cruises today. Could you imagine if every cruise were to just dispose of their waste into the ocean with no sort of eco-friendly thought in their mind? I found this article to be extremely interesting, especially since I have been on a cruise. I had no idea ho

European green movement is the fastest in the world. Through some green certifications and people's awareness, green hotel market is increasing. Hence, the green hotel can not only save utility cost but also extend the market by reputation.  LEED, GSTC or blue flag are the trends for hospitality. Sustainable tourism can be the only future direction for this industry.