Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views
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social media marketing for hotels will be the make-or-break factor for many hospitality brands
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advises hotels to consider social media as a channel for direct communication with potential new customers
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they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
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Any offers, news, and updates should also be added to the posts section to inform potential new customers
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we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
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one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
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Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
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We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
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By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
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Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.