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Six Ways Brands are Using Proximity Marketing Right Now | Beaconstac - 0 views

blog.beaconstac.com/...brands-use-proximity-marketing
shared by imgonnarecit on 13 Jun 22 - No Cached
  • Proximity marketing through Bluetooth is also known as beacon marketing.
  • Malls, cinemas, restaurants, and even stores that provide free Wi-Fi make the customer spend more time on the premises, increasing the chances of spending more money. But, these aren’t the benefits that free Wi-Fi can provide to your business.
  • People receive information from the items that have transmitters attached to them. Once a cellphone is near the article, the information will be transferred without using a Wi-Fi connection
  • ...9 more annotations...
  • he primary difference between beacons and geofencing is that beacon uses Bluetooth to communicate, whereas geofencing uses GPS signals shared with a smartphone.
  • Brands can easily choose a location to send push notifications to the customers’ mobile phone when he enters, leaves, or is around that location.
  • Improving the rate of app retention is the goal of all brands that have a mobile app. Implementing proximity marketing through beacons is an effective way to increase customer loyalty and improve customer retention
  • The popular brand Macy used a beacon-triggered mobile game app to make the shopping experience more engaging and exciting for the visitors. Buyers received a notification for participating in the game and winning $1 million worth of gifts and discounts from the brand.
  • or instance, when a customer receives a message that a clothing store near his location offers a 30% discount, he will be inclined to visit the store since he won’t have to cover a considerable distance to reach there. Moreover, when he gets there, he might avail the offers by shopping from the business.
  • Proximity marketing is also used for retargeting the customers who intend to leave the store without buying anything or who showed interest in particular products.
  • Loyalty programs are an excellent way to make your customers shop from you. Customers love to earn loyalty points to redeem those points by getting a discount from the brand or winning a gif
  • eploying proximity marketing will help your business outshine your rivals, attract more customers to your store, and boost sales.
  • ustomers are a crucial reason for the success or failure of a business
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What will the metaverse mean for the hotel industry?   - Insights - 0 views

insights.ehotelier.com/...se-mean-for-the-hotel-industry
shared by vivduru on 11 May 22 - No Cached
  • his principle idea – a fully immersive and persistent 3D
  • digital environment – is not a new invention. It’s been around since the ‘90s.
  • ach industry is scrambling to see how they can jump on this new concept that is destined to change the world. 
  • ...12 more annotations...
  • realised that it can use the metaverse to sell rooms. Whereas before, guests only had photo
  • ustry has quickly
  • The hotel ind
  • s, copy, and reviews to go on
  • mmersive 3D tours 
  • This is what the future of holiday planning and window shopping will look like. 
  • n email with a polite hello and an offer to explore their other rooms could pique their curiosity and close some conversions. Perhaps you could automate a discount when they move to exit the tour? 
  • Making your event spaces metaverse compatible will make it a much more attractive location
  • The metaverse could also lead to a reduction in labour costs. By moving the front end booking office to the virtual realm
  • he hotel can also use the metaverse to improve the experience of the city or town they’re in. 
  • Let’s consider that 8 out of 10 Gen-Z and Millennial travellers emphasise the desire for a unique experience. 
  • from attracting and up-selling guests to improving events at hotel locations and improving the guest experience. A
  • vivduru on 11 May 22
     
    The Metaverse and what it means for the hotel industry. It is shifting the way hotels and events reach consumers. It is a new way in providing a different experience for customers in a way they could ever imagine. This article highlights this trend of the metaverse which is picking up and changing the way industries engage with consumers.Many companies are moving quickly to join the community of companies entering into the realm of the metaverse and what its impact has on costumer experience. The metaverse will drive workforce down and increase experience marketing tech touch for the consumer.
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How Augmented Reality Can - and Can't - Help Your Brand - 0 views

hbr.org/...y-can-and-cant-help-your-brand AR Marketing
shared by naxiang2001 on 01 Apr 22 - No Cached
  • According to Mobile Marketer, 52% of retailers say that they’re not ready to integrate AR into their shopping experiences.
  • 56% of shoppers surveyed by NielsenIQ said that AR gives them more confidence about the quality of a product, and 61% said they prefer to shop with retailers that offer AR experiences.
  • shoppers who sampled lipsticks on the AR interface spent almost 50% more time at the sampling fixture. These shoppers also sampled 7.5 times more products on average.
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  • These results suggest that by making the sampling process more convenient (compared to physical product testers), AR encourages shoppers to explore and try more products.
  • their likelihood of making a purchase during the session was also 19.8% higher than customers who did not use AR,
  • AR usage has a stronger influence on purchases for customers who have never purchased a specific product from an online channel
  • challenges can be broadly classified into six areas: cost of implementation issues, lack of talent and expertise, ability to build AR filters and narratives, latency issues, lack of adequate resources, and keeping with rapid changes in technology.
  • managers must have a proper understanding of how AR can help their brand before they invest in the technology.
  • naxiang2001 on 01 Apr 22
     
    This article discussed research done on the integration of AR into shopping experiences and highlights the discrepancies between company and customer perceptions. While companies seem to continue to be hesitant to invest in AR technology, consumers are certainly chomping at the bit to try it out. In the survey done for this article it would appear that AR technology is incredibly helpful for virtual try on especially during the pandemic as in store shopping has slowed down and even when in stores consumers would be hesitant to try on clothes or makeup that had been touched by someone else. The results showed that this virtual try on experience was especially helpful for lesser known brands as the ease of trying on virtually meant people often tried brands beyond those they would usually purchase. For hotels this could mean greater interest even without a large brand backing so AR technology could be important for smaller independent hotels. For hotels AR technology could not only help set them apart from other hotels but also could increase consumer confidence during booking as it takes a little bit more out of the mystery of booking a hotel room. Giving guests the ability to "walk" the hotel and visualize where they fit in could definitely increase bookings.
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Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101
shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
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  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
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