Increase Hotel Bookings With These PPC Strategies | Hotel Marketing - 0 views
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PPC is a way to quickly get your marketing message in front of the people who are likely to have an interest in your offers.
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Some keywords are tough to rank for, even with the most rigorous SEO program. An example would be if your city holds an annual event. It would be great to gain bookings from people who search for information on the event. But gaining quality placements in the organic search results for event-related phrases may not be feasible as a quality Search Engine Optimization program can take time. That’s when bidding and gaining exposure through PPC advertising on event related phrases could be done for a short amount of time proceeding and during the event.
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Promote last minute bookings with a sense of urgency (book for tonight for only $79).
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With a remarketing campaign you can target people who have reserved a room through your website, contacted you through your website, visited your website or visited similar websites.
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Sometimes the organic competition is strong. We find this to be the case for hotels, even in small markets. If you are just starting an SEO program for your website, odds are it will take some time to start seeing traction with the search engines. But with PPC, even the smallest hotels are on the same playing field as the largest chain hotels.
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Great ideas on when to use PPC marketing campaigns for hoteliers. The thoughts are valuable even though it's written by a marketing company who are trying to sell the service.