Skip to main content

Home/ Hospitality Technology/ Group items tagged He

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
mabbate

Proximity Marketing and How Does It Work - 1 views

mapsted.com/...what-is-proximity-marketing

proximity marketing

shared by mabbate on 23 Jul 22 - No Cached
  • Bluetooth proximity marketing involves setting up a bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images, or video via the respective mobile app. There are a number of must-haves required to employ this marketing strategy. They are:  The consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technology is being applied.A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information.The targeted consumer should have downloaded the relevant mobile application and installed it on his or her phone that is capable of receiving push notifications. This can  be your own brand app or the larger building app (For example a mall’s map or a specific brand within the malls app)
  • T
  • he notable patterns in buying behavior help complete the picture for brands that use them. 
  • ...3 more annotations...
  • Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools. 
  • Customers got mobile coupons, via the app, which enticed them to purchase a coffee and receive a beverage from the new drink line for free.
  • . The notifications would give out the time of the event and directions to the event happening on the day when a consumer is present at the store.
  • ariellesmall on 23 Jul 22
     
    The ability of proximity marketing will be able to reach markets based on location.
  • mabbate on 08 Feb 23
     
    Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.
  • shineal on 11 Feb 23
     
    I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.
deranique

The world's e-waste is a huge problem. It's also a golden opportunity | World Economic ... - 1 views

www.weforum.org/...aste-into-a-golden-opportunity

Hospitality Technology Internet Cyberattacks

shared by deranique on 20 Feb 23 - No Cached
  • Humankind’s insatiable demand for electronic devices is creating the world’s fastest-growing waste stream.
  • The United Nations calls it a tsunami of e-waste.
    • deranique
      deranique on 26 Feb 23
       
      This statement refers to the seriousness of e-waste globally.
  • the International Telecommunication Union (ITU)
  • ...9 more annotations...
  • the International Labour Organization (ILO)
  • he United Nations Environment Programme (UNEP) and other members of the E-waste Coalition
  • increase the global e-waste recycling rate to 30%.
  • They now number more than humans and are projected to grow to 25-50 billion by 2020, reflecting plummeting costs and rising demand.
  • The situation is not helped by the fact that only 20% of global e-waste is formally recycled. The remaining 80% is often incinerated or dumped in landfill.
  • By all coming together on the global stage we can create a sustainable industry that generates less waste, and in which our devices are re-used as well recycled in novel ways. This also creates new forms of employment, economic activity, education and trade.
  • Already 67 countries have enacted legislation to deal with the e-waste they generate. Apple, Google, Samsung and many other brands have set ambitious targets for recycling and for the use of recycled and renewable materials.
  • Action is needed now.
  • E-waste is not pollution, nor is it waste - it’s a vital resource we are only just starting to value in full.
  • deranique on 20 Feb 23
     
    This article provides a detailed approach on the negative and positive impacts of electronic waste from a global standpoint. This article also provides statistical data to show the various types of technological gadgets that contribute to e-waste, the materials they are made from, and new initiatives put in place to recycle these items.
amoon008

Tech roundup: New POS systems want to do it all for restaurants - 0 views

www.restaurantbusinessonline.com/...ems-want-do-it-all-restaurants

pos systems restaurants tech

shared by amoon008 on 31 Jan 22 - No Cached
  • Toast, went public last week in an offering that valued it at around $30 billion. Meanwhile, two other providers unveiled their own all-in-one systems. Here’s a look:
  • Presto Flex:
  • The company’s new front-of-house ordering tablet can be used to enable pay-at-the-table or as a server handheld, ordering kiosk or drive-thru line buster. It is also voice-enabled, allowing guests or servers to place their order by simply saying it out loud.
  • ...5 more annotations...
  • he cloud-based system allows servers or guests to initiate the ordering process and guests to pay at the table using their phones. It also integrates with GoTab’s other products such as online ordering and delivery software.
  • GoTab POS:
  • The delivery provider is bringing its technology to the Washington Football Team’s FedExField, allowing fans to order concessions through the Grubhub app or by scanning a QR code at their seat
  • Uber Eats made it easier for users to find nearby food.
  • Councilmember Cherelle Parker has introduced legislation that would remove the end date from the city’s 15% limit on what delivery companies can charge restaurants (10% for delivery and 5% for any other fees). If passed, Philly would join San Francisco and New York as the only U.S. cities to make their pandemic-era fee caps permanent. Delivery providers have sued both cities over those laws. 
mmoutsatsos

Digital Marketing Trends for Hotels - What'll Be Big in 2020 : 4Hoteliers - 0 views

www.4hoteliers.com/...12957

hospitality Digital Marketing

shared by mmoutsatsos on 07 Feb 22 - No Cached
  • Digital marketing is absolutely vital for maximising bookings and increasing your revenue,
  • Customer Experience Marketing
  • Hotels are (and, more importantly, have to be) more customer-centric than ever before.
  • ...27 more annotations...
  • creating an enjoyable experience is absolutely vital – hence the rise in customer experience marketing!
  • This is essentially the idea that customers pay for experiences, not “things”.
  • The key is to promote the reasons people stay in hotels in the first place, and can cover activities like offering unique features in hotel rooms and providing premium facilities.
  • Artificial Intelligence
  • Virtual Reality
  • User Generated Content
  • 93% of consumers say user generated content (UGC) – content created by past customers – is helpful when making purchasing decisions!
  • modern form of word-of-mouth marketing
  • Influencer Marketing
  • Mobile Booking
  • the on-arrival moment
  • The motivation behind this is similar to the motivation behind UGC – namely that consumers trust the opinions and words of their peers and people they trust (like influencers) more than brands.
  • Savvy consumers of today are far more likely to listen and believe the images and words of their fellow travellers than the well-polished marketing campaigns dreamed up by hotels!
  • hotels collaborating more with macro-influencers (like celebrities)
  • but we’ll also see more going really focused and partnering up with micro-influencers.
  • These are social media users
  • Creative and Human Storytelling
  • Consumers today want to build more of a connection with the brands they buy from, and social media is tapping into this trend by producing more and more features that allow brands to show their “real-ness”.
  • Moment Marketing
  • different moments to interact with travellers during the hotel booking process
  • search stage,
  • he post-booking stage
  • partnering up with industry influencers to promote
  • Booking Retargeting
  • research has shown that the majority of people who visit a hotel website won’t book the first time they land there, but they might book on their second, third, or seventh visit!
  • It’s All About Direct Bookings
  • Travellers are beginning to realise they can get better deals by booking directly with a hotel, and they are able to take back power from the OTAs to create their own, personal travel experiences.
  • mmoutsatsos on 07 Feb 22
     
    This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.
smajo003

The Future Of Cloud Computing - 0 views

www.forbes.com/...the-future-of-cloud-computing

shared by smajo003 on 19 Mar 23 - No Cached
  • he explosion of data globally over the last few years is utterly staggering. We are all constantly processing, interacting with, sharing and creating data, both personally and professionally.
  • smajo003 on 19 Mar 23
     
    As mentioned in this article, the amount of data creation on a daily basis is rapidly increasing personally and professionally. This data is more high quality now than ever and the space required to save the data has to be large enough to hold all the information. This is shy most people are switching to the cloud, because it is affordable, easy to use, and typically has large amounts of space.
cvera019

Event Technology Companies Join Forces to Create EventTechHub | TSNN Trade Show News - 2 views

www.tsnn.com/...oin-forces-create-eventtechhub

hospitality technology IT events

shared by cvera019 on 12 Nov 17 - No Cached
  • Four event technology companies have teamed up to create EventTechHub, a collaborative initiative featuring fully integrated digital solutions designed to make event planning more efficient, increase attendee engagement and grow event revenue opportunities.
  • “Event and meeting planners constantly point out to us how hard it is to find vendors (and) even after they have selected the ones they like, it is hard to manage them,”
  • They need multiple accounts, export and import files, pay them separately and hope they are compatible with each other. EventTechHub addresses this need and allows event planners to source and manage vendors easily. This makes things easy for everyone involved in the process.”
  • ...3 more annotations...
  • There is an overabundance of apps on the market, each with a distinct functionality (and) the need to implement multiple apps can become cumbersome, confusing and cost-prohibitive for most planners,” Wynant said.
  • He continued, “Our innovative technology not only has the ‘cool factor’ of turning smartphones into microphones but the event planners who used Tap To Speak report a 400 percent boost in audience engagement during their live events. We seamlessly integrate into the Eventinterface event program and itinerary feature – turning the audience mobile devices into feedback machines. This way, Eventinterface and Tap To Speak provide real-time audio and text communication, polls and surveys to the planners, speakers and attendees of the conference or event. The combination of our respective areas of expertise in combination with modern event technology gives even more power to event planners to make their events even better.”
  • “Combining the expertise of four event-industry leaders is a truly exciting prospect,” Arzoni said. “We’re ready to play our role in ensuring ETH is invaluable for anyone in the event and meeting planning industry.” Combined, EventTechHub’s founding companies have served more than 1,500 events of 25-30,000 participants in 40 countries for companies including Google, Applebee’s and Johns Hopkins University, which have worked with one or multiple EventTechHub solutions.
  • cvera019 on 12 Nov 17
     
    This contribution between major event planning companies can really make a difference in the way vendors are found and managed. The new platform will address event planner's concerns and bring new innovative ideas to the sector.
« First ‹ Previous 481 - 486 of 486
Showing 20▼ items per page