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amajo017

(11) Disruptive Outliers in Hospitality: 5 Trends Shaping the Future of Accommodations ... - 1 views

  • The hospitality industry has experienced unprecedented disruption in the past few years, with the emergence of new technologies, changing consumer preferences, and the impact of the COVID-19 pandemic
  • A customer service robot
    • amajo017
       
      Will be useful for research paper
  • The online food delivery market will grow by 12.33% by 2027
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  • Food services businesses are also adopting the ghost kitchen model to offer delivery-only services without the overhead costs of a traditional restaurant. 
  • or example, treehouse hotels offer nature lovers a unique and rustic experience, while glamping resorts provide a luxurious and comfortable camping experience. 
  • Businesses are responding by reducing waste, using eco-friendly materials, implementing energy-efficient systems, and promoting local and organic products. Meiser Hotels introduced a “green button” for guests to opt out of cleaning easily. Kyma Restaurant and Bar is increasing its use of organic, locally sourced ingredients in its menu. 
  • About 54% of US adults agree that they have become more concerned about their family's health and safety since the pandemic
  • Employers are offering attractive benefits to entice talent into their teams.
  • (Sims, 2020). 
  •  
    This article is relevant to the current discussion of disruptors in the industry because it discusses how Covid-19 impacted the industry as a whole. Not only did Covid-19 lead the hospitality industry to have more cleanliness, but it also caused the industry to develop technology that would continue to serve guests even in times with something like Covid. This article also has mentions of Artificial Intelligence and how it is leading to changes in the industry, which will be helpful for the research paper if I get to write about that topic.
liz649

Bed & Breakfast Management Software | Little Hotelier - 0 views

  • higher expectations when it comes to service and accommodation standards.
  • more convenient to analyse performance and determine important business decisions.
  • ‘self-start’
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  • channel manage
  • booking engine
  • arn more bookings and revenue.
  • support available 24/7,
  • designs their software with small accommodation businesses
  • issues you have can be solved as quickly as possible
  • understand your goals
  • stay PCI-DSS and PSD2 SCA compliant to protect your small property from fraud and avoid online risks.
  • Make sure you’re free to cancel anytime.
  • Stay connected to your guests throughout their stay
  • Manage important daily tasks straight from your smartphone or tablet
  • enables you to manage your property online. It can include many different features such as a front desk system, booking engine, channel manager, payments solution, and more.
  • payment information is in one place
  • command centre where you can see all your bookings from every booking source in one central calendar.
  • ed and
  • breakfast software is a tool that
  • centralising all the crucial aspects of your property’s operations
  • n keep everything all in one place and make changes at the click of a button
  • nformation you need to view or analyse
  • generated automatically and is easily accessible.
  • simplifying the day-to-day operations of your business
  • more control over your business, leading to better decisions and greater profits.
  • easily control all the vital parts of reservation management
  • add more value to your business.
  • increase upsell opportunities and further enhance guest experience
  •  
    The article discusses what a bed and breakfast system is and how it is beneficial for the bed and breakfast to have a PMS system. If the owner would like to live their life and not be behind the desk they need the bed and breakfast system. The owner is able to have all the functions of their bed and breakfast at their finger tips and make any changed from their phone or tablet.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
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  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  •  
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
djohn304

Adoption_of_Cloud_Computing_002_.pdf - 0 views

shared by djohn304 on 30 Aug 22 - No Cached
  • The core requirements for a hotel to be successful were to be aliated to a hotel group and to have a good quality product in terms of rooms and facilities before the age of computer networks and cloud services
  • o ering comfortable home-like environment
  • data about customer habits, desires and preferences
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  • This is key to the success of a hotel group in a market where 1) mobile booking on travel websites are increasing at a faster rate (20% annually) than desktop bookings (2% annually), 2) 21% of bookings are originating from smart phones and tablets, and 3) 12% of mobile bookings are implemented by Apps
  • Cloud computing has been used for tourism management, for example to rank popular tourism destinations in cities
  • Cloud computing is a technology that allows the provision and utilization of resources over the internet in lieu of installations on a desktop computer
  • cloud computing de nition: Private, Public, Community and Hybrid clouds.
  • After the 2008 recession, when lowering costs was a key objective for hotels, PAR Springer-Miller, introduced ATRIO as the Next Generation Hospitality Management Software 3 into the market.
  • The cloud related challenges that have stood out from the hotel groups responses were a) the increase in Opex (OPerating EXpense), b) restricted access to the environments and c) concerns about information security.
  • how a Quality of Service (QoS) ranking mechanism enables cloud applications such as airline ticketing systems, hotel booking services and car rental services to interact with each other to deliver services to their customers.
  • OPERA property management system cloud application in over 850 of their hotels. The hotel management system is no longer maintained on the hotel premises and storage of their data is outsourced (MICROS Systems Inc., 2013).
  • InterContinental Hotels Group were able to eliminate hardware infrastructure costs and centralize management activities such as updating prices, at the touch of a button across sixty one of their UK properties by adopting a cloud solution for their restaurant point of sale systems called SIMPHONY
  • Cloud computing is the only way forward for hospitality.
  • The distribution of the usage of cloud information system (IS) or on-premise IS in the studied hotel groups shows that the majority of IS used by hotel groups were running on the cloud, and that the smallest (in terms of number of rooms) hotel groups' (group 2) level of cloud adoption is equivalent to that of the largest (group 4).
  • The most common two bene ts identi ed are: 1) solving the problem of lack of hardware on site, and 2)transferring the risk relating to security and PCI / PA-DSS requirements to the cloud service suppliers.
  • traditional telephone system to a cloud based VoIP solution which is integrated to their SaaS hotel management system solution provided by Protel (16).
  • Alternatively, it could be due to the change in process experienced by IT Managers and now having to depend on a third party for issues which previously could be quickly checked and resolved with servers being on site.
  • The challenge which received the highest average rank (12.38 points) by the participants was the Dependency on bandwidth whilst that of least signi cance was the issue of Software licensing (3.38 points)
  •  
    This article investigates the adoption of cloud computing in the hospitality industry across the world. While identifying the benefits and challenges of this system, the findings suggest that cloud computing is utilized in hotel groups today, more often than not. The article is not an opinion piece but rather an investigation searching for evidence to support the theory that cloud computing is growing in the hospitality industry. It bases its arguments from the observances that in order to operate a hotel group on todays scale, you have to be willing to fall in line with the trends of today- technology + convenience. It also is described how operating systems that streamline property management in terms of reservations, billing, ticketing, etc aren't exactly inventions of right now, but have been developed and corrected more and more as time has gone on and necessity has demanded of them. Four hotel groups, across 2-3 regions were involved in the study where participants were all senior IT directors and managers, across hotels with varying levels of rooms. What they ultimately found was that majority of the information systems used by these hotel groups were based on the cloud system. When the benefits and challenges were surveyed, it was found that the most common reason groups were utilizing this system was relieving the site from not having certain hardware to perform certain functions, and transferring security related risks to the system suppliers instead of the hotel. However, challenges noted was that operating expenses increased, the on site IT leaders don't have access to the environment the hardware lives in, and information security concerns. Working with a cloud computing system daily, I thoroughly understand and appreciate the benefits of having one streamlined services for guest logistics. It creates multiple levels of ease for all aspects of the organization as well as the wider hotel group. For operations that span across the globe, there probably i
jordanskj

The Impact of AI on the Hotel Industry - 2 views

  • AI – artificial intelligence – is everywhere these days. It’s baked into your smartphone, your desktop and laptop, your virtual assistant, your smartwatch
  • They’re bits of code that live in the technology we use every day.
  • The term “AI” doesn’t have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive.
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  • An AI-powered phone system can intelligently route calls. Chatbots can answer basic questions online. AI-connected remote check-in systems can allow guests to check into their rooms remotely via a smartphone app and never need to stop at the front desk to begin with.
  • Without AI, it would be impossible for your team to deliver the level and quality of service that you expect and your guests deserve.
  • AI is enabling personalization on a much deeper level – one that affects the very core of the guest experience.
  • Chances are good that you use a property management system (PMS), as well as a point of sale (POS) system. Both of these are powered by artificial intelligence, which is how they can help you manage bookings, sell add-ons, add them to guests’ bills, and more.
  • Room rate optimization Dynamic room pricing based on occupancy Updating your rates across multiple channels and OTAs in real-time Comparing your performance and rating to other hotels in the surrounding area
  • AI is vital to being able to maximize your revenue while automating mundane tasks and reducing the amount of human effort required (and the number of errors caused by humans, as well).
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, enables better efficiency, a deeper connection with your guests, and, ultimately, more success for your hotel.
  • For instance, an AI chatbot added to your Facebook Messenger can answer guests’ questions and take basic information and add it to your database. That can then be used to personalize further interactions with the guest. You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area.
  • AI allows you to personalize every aspect of a guest’s stay.
  • offer unique amenities and services
  • to live up to today’s guest expectations, such as less human interaction and more automation (both of which are important for health and safety protocols).
  • n fact, data is considered more valuable than any other business asset, including cash.
  • To put the information you have in hand to use on your hotel’s behalf, you must sort, organize, cleanse, parse, and then transform it into something usable by human beings.
  • automating all these processes and ensuring that you’re able to surface key insights that speak directly to your ability to reach and engage with guests while staying abreast of current trends in the industry.
  • make informed suggestions from the travel/concierge desk
  • Once, science-fiction predicted that we would eventually live in a world filled with robots that make our lives simpler and easier. That day has come, but the robots are largely invisible.
  • Today, you’ll find AI at work in just about every aspect of all industries.
  • You only need to look at the incredible number of tasks that front desk staff are expected to juggle to realize that, without artificial intelligence, the situation would be very different.
  • In addition to juggling all of these tasks, employees are expected to be courteous, kind, to verify guest documents thoroughly, provide their undivided attention, and answer questions promptly. Since human beings are not actually able to multitask, how do you ensure that all of these things happen simultaneously and correctly? The answer is, with artificial intelligence.
  • Personalization is an essential consideration today. Consumers expect the businesses they interact with to personalize all communications. That applies to everything from voice communications to email marketing, social media interactions, and more
  • How is AI enabling better personalization?
  • It’s all about creating a unique experience that’s tailored to each guest or family.
  • From business intelligence in the hospitality industry to automating front desk and back-office tasks, AI is here to stay.
  •  
    Hospitality employees are faced every day with multi tasking which can lead to human error. AI has many benefits in making the majority of these tasks automated. Hatboxes will take a guests information, and record it into the database which will allow the staff to make the stay more personalized with information at hand.
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    AI exists in all functions of our modern lives. It has fundamentally allowed for more processes to happen, while exhausting less human labor. It has created more efficiency and accuracy in the hospitality industry.
  •  
    The article simply describes the ways in which AI is apart of our everyday lives and how it has not only impacted us as individuals but in the hospitality industry. Years ago, when we thought of AI we would think of big robots but now AI is as small as a chip in an iPhone, or as intangible as data on a software. AI has enabled a deeper level of personalization to guest experience as well as added close to maximum efficiency in the data and intelligence realm. It allows for multiple processes to be happening at the click of a button, lessening the potential exhaustion of our human resources in these businesses. In my opinion, AI has brought exponential convenience to our everyday lives and although sometimes intrusive, it makes life easier. Being able to rely on a piece of technology to remember certain patterns and trends is convenient and efficient.
  •  
    In this article, the author thoroughly discusses how artificial intelligence has severely impacted the hospitality industry. The author begins with a short description of what AI really is, stating "The term "AI" doesn't have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive". They then go on to explain how AI can be and IS extremely helpful to the operations side of the hospitality industry. For example, when the front desk phone rings, AI can be implemented to intelligently reroute incoming calls to the correct department's line, alleviating some of the work off of the front desk staff who would've otherwise needed to stop what they're doing to answer the phone for something as simple as a transfer to a different department. Next is a section dedicated to how AI can personalize the guest experience. By collecting data on guests while they're using your website, you can show them offers and amenities at your hotel that are tailored to them. The example in the article states "You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area". All in all, AI is vital to the hospitality industry. It not only helps guests have the best experience they possibly can, but it also helps the staff with providing the best service they possibly can to the guests.
mmoutsatsos

The Rich World's Electronic Waste, Dumped in Ghana - Bloomberg - 0 views

  • the Agbogbloshie dump, a wasteland dotted with burning mounds of trash in Ghana’s capital, Accra.
  • Up to 10,000 workers wade through tons of discarded goods as part of an enormous, informal recycling process, in what has become one of the world’s largest destinations for used electronic goods.#lazy-img-360452765:before{padding-top:66.70212765957447%;}
  • Burns, back problems, and infected wounds
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  • respiratory problems, chronic nausea, and debilitating headaches
  • —brought on by the hazardous working environment and toxic air pollution.
  • smashing up old computers and televisions in search of valuable parts and burning insulated cables to recover copper.
  • The Agbogbloshie dump is a result of the world’s increasing demand for electronic equipment as consumers continually upgrade their devices and throw out the older ones.
  • The e-waste problem could expand into a global health crisis,
  • significant proportion of this electronic waste is sent, often illegally, from the West to developing countries across Africa and Asia.
  • Around 50 million tons of electronic waste, or e-waste, is being thrown away each year, according to a report published this year by the United Nations.
  • figure is projected to double by 2050.
  • only 20 percent of e-waste is thought to be recycled appropriately.
  • The rest “ends up in landfill, or is disposed of by informal workers in poor conditions,” the UN found.
  • A
  • “E-waste is a growing global challenge that poses a serious threat to the environment and human health worldwide,”
  • In Ghana, the waste arrives via the Port of Tema, 20 miles to the east of the Agbogbloshie dump.
  • They are often labeled as secondhand consumer products, health experts said, so they are not strictly considered waste.
  • “There are skin diseases and ailments [at Agbogbloshie], but the worst problem here is respiratory illnesses, because the amount of pollution here is so high,”
  • the quality of air is terrible
  • “The workers can’t do anything about it because they have to earn a living, so it’s a trade-off. They earn money but their health suffers.”
  • These health risks are entering the food chain. The Agbogbloshie area is home to one of the largest food markets in Accra, and haggard livestock roam freely and graze on the dumpsite.
  • Agbogbloshie contained some of the most hazardous chemicals on earth.
  • One egg hatched by a free-range chicken in Agbogbloshie exceeded European Food Safety Authority limits on chlorinated dioxins, which can cause cancer and damage the immune system, 220 times over.
  • about 80,000 men, women, and children subsist from the Agbogbloshie dump, living either on-site or in the adjacent slum.
  • Ghana imports about 150,000 tons of secondhand electronics a year,
  • an international treaty that since 1989 has forbidden developed nations from carrying out unauthorized dumping of e-waste in less developed countries.
  • It is very important the issue of waste export to developing countries such as Africa and other countries in transition should be looked at critically.”
  • The German development agency GIZ is in the midst of delivering a €5 million ($5.5 million) project to build a sustainable, efficient recycling system at Agbogbloshie, as well as a health clinic and football pitch for workers.
  • But as the world’s appetite for electronics keeps growing, preventing the illegal dumping of electronic waste and the devastating impact it has on places like Agbogbloshie will prove an even greater challenge.
  •  
    The effects of electronic waste dumping in the Agbogbloshie dump in Accra, the capital of Ghana. It also talks about the health issues workers suffer from working there, and the problem is predicted to get much worse than it already is.
kbroo026

How your POS system will help your restaurant survive omicron - 0 views

  • a way to stave off people quitting, reduce stress, AND increase pay for employees — while improving the dining experience for customers
  • One answer lies in the POS system. A smarter, more responsive, up-to-date POS system that can not only bring additional revenues to your establishment but also keep your employees happy — whether they take orders over the phone or provide table service. Let’s take a look.
  • the tipping situation at QSR/fast-casual restaurants is all over the map.
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  • some restaurants in this category still do not accept tips. Tipping at restaurants in this category is now the norm and a must.
  • Automated buttons with tip suggestions are the way to go, and can increase tip amounts by upwards of 50%.
  • Adjust tip errors as they occur.
  • newer options such as online ordering require more work on the part of the customer but they allow you to run your restaurant more efficiently even if short-staffed and put less stress on your employees. Less stressed employees mean happier employees and ideally less turnover.
  • Offer cash discounting.
  • By not having to pay processing fees, a business owner can instead reinvest the funds back into the business and its employees.
  • Make sure your POS is responsive and has backup options.
  • Aside from the obvious marketing and branding benefits, when people carry a balance on a gift card, they are aware of it and they know that they need to spend it. Customers might be using a gift card because they received it as a gift (obviously), but loyal customers might just buy gift cards for convenience and keep adding a balance to it for themselves.
  • your POS system is the key to better paid, less frustrated employees who are happier—and stick around.
  • While higher tips and less stress about the restaurant’s processes and IT might not be the only factors that keep a worker from quitting, every little bit helps.
  • Don't be afraid to ask more of your processor, and if they aren’t willing to work with you to improve your operations,
  • then it’s time to re-evaluate your relationship with them.
  •  
    This article from the CEO of PayBright discusses the many ways that restaurants can make their POS better at serving its employees. Options such as pre-calculated tip suggestions, flexible ordering options, cash discounts, and gift card management are all ways that more (tip) money can flow into servers' pockets. An intelligently managed POS can lead to happier (and retained) employees and a more efficient operation.
armanyleblanc767

5 Common Hospitality Security Issues | ROAR - 0 views

  • Unauthorized visitors pose a threat to hospitality security because they’re hard to track and because their intentions can be unclear
  • According to a study published in the Harvard Business Review, up to 90% of women and 70% of men working in the restaurant industry had experienced some form of sexual harassment.
  • A lot of people working in the sector simply don’t feel secure, especially when they’re required to work alone or in isolated areas.
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  • Small businesses are often at increased risk, with around 36% of attacks aimed at enterprises with fewer than 250 employees.
  • Promoting credit card sales over cash transactions Carrying out background checks on prospective staff Reducing employee turnover Installing CCTV monitoring systems
  • One solution to improving employee safety and boosting security in the hospitality industry is a wearable panic button system.
  •  
    This article includes 5 security risks (including technology related and not) common in the hospitality industry, as well as some specific examples and ways to avoid those issues. It was written in July of 2022 and as a result is likely relevant today. Although not all of the security issues are technology related, I posted this article because I believe that all of them can at least be addressed by incorporating technology. For example, unauthorized visitors can be addressed through increased camera and scanning technology to identify visitors that may have poor intentions entering the premises.
  •  
    5 Common Security Issues in the Hospitality Industry
rnobl005

How This Wearable Tech Device Provides Custom Marketing at Large Events - 1 views

shared by rnobl005 on 15 Jul 18 - No Cached
  • How This Wearable Tech Device Provides Custom Marketing at Large Events
    • rnobl005
       
      I was hoping there would be a chance to share this article during the semester. This article from 2016 discusses an RFID bracelet that allows the event host to collect information on the attendees - however it doesn't have to be personal data, it's more about their interests and then using this information to create a memorable experience. Interactive marketing is a dominant force in the industry. Many consumers feel as though they need to connect to a brand before they work it into their lives. Technology can aid that process along.
  • On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees
  • Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers. The brains of the wristband are housed in a circular LED button called a Pixl that attaches to the wristband. Guests receive a band upon arrival at an event, and then activate it by texting the unique code associated with their band to a phone number. In response, the guest receives a text that has an opt-in privacy policy and asks a series of questions created by the event host to gather the data they want for the event.
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  • “The client can ask any question. 'What team are you cheering for? What’s your favorite song? How are identifying your gender?'” says Hurdl co-founder Betsy McHugh. “From that point forward, the event happens, and your wearable will light up based on your unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military.”
    • rnobl005
       
      While the concept behind the bracelet can translate to almost any setting, the way each event using the technology is different which makes every experience unique.
  • create a meaningful communal experience
  • Once the guest activates the wristband via text, the event host can communicate directly with that person. “Now that we’ve built this one-to-one communication network … you get to not only be part of the experience, you can also can get a text from the host. It could say, ‘Go to the concession stand to get a free Coke for the next 10 minutes,’ or ‘Go to the merchandise stands and you’ll get 10 percent off,” McHugh says.
  • In a trade show environment, Hurdl’s algorithm can analyze the anonymized data to help sponsors and exhibitors target messaging to specific attendees.
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