4 Ways E-Commerce Can Drive Customers to Green Initatives - 1 views

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  #1 Adam Herrmann on 02 Feb 13

   

  This artilce explains methods to make guests become more eco-friendly. Its basically talks about if hotels are going green offline, why not go green online? The first method the article talks about is having a direct link on the homepage of your website directs guests to your green products, services, and initiatives. By doing so these guests will not have difficulty finding these services or products and be directly linked to that page in your hotel's website. The second method the article talks about is highlighting products and categories with green options. Hotels should test out highlighting hotels with green initaitves and use conversions and bookings to determine which guests are green and what they would be looking for the most in your hotel. The next method is be thorough when explaining your green products or services. Keeping your guests updated with detailed information on your green products will not only establish trust, but will also encourage guests who are not green to convert. The last method is to get personal with your guests when talking about going green. Hoteliers should know their green guests and be personal and recognize them upon check-in. They are also immediately aware of your green products and services and like I stated earlier it will establish trust. The article also talks about behavioral targeting when identifying green guests. They use this method to really get personal with the eco-friendly guests.

   

  <div class="cArrow"> </div><div class="cContentInner">This artilce explains methods to make guests become more eco-friendly. Its basically talks about if hotels are going green offline, why not go green online? The first method the article talks about is having a direct link on the homepage of your website directs guests to your green products, services, and initiatives. By doing so these guests will not have difficulty finding these services or products and be directly linked to that page in your hotel's website. The second method the article talks about is highlighting products and categories with green options. Hotels should test out highlighting hotels with green initaitves and use conversions and bookings to determine which guests are green and what they would be looking for the most in your hotel. The next method is be thorough when explaining your green products or services. Keeping your guests updated with detailed information on your green products will not only establish trust, but will also encourage guests who are not green to convert. The last method is to get personal with your guests when talking about going green. Hoteliers should know their green guests and be personal and recognize them upon check-in. They are also immediately aware of your green products and services and like I stated earlier it will establish trust. The article also talks about behavioral targeting when identifying green guests. They use this method to really get personal with the eco-friendly guests.</div>

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  #2 Adam Herrmann on 02 Feb 13

   

  http://www.mediapost.com/publications/article/192278/4-ways-e-commerce-can-drive-conversions-from-green.html#axzz2JlabBTzo

   

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