This article briefly explains why the actual Jersey Shore wishes to downplay its link to the popular television show.

http://www.usmagazine.com/moviestvmusic/news/jersey-shore-town-downplays-link-to-mtv-show-20092912

The URL of my article (from the Huffington Post) can be found at: http://www.huffingtonpost.com/susan-moeller/media-literacy-101-the-do_b_350293.html

The article that I chose is part of a column in the op-ed section that Susan Moeller writes. This particular installment deals with contests online. She begins by sharing some examples and links, like a contest from Doritos asking viewers to write and shoot Super Bowl commercials. Then, she begins to analyze what makes these contests useful. Contests, for example, can give companies a broader range of material. They can make (in the case of Doritos) more effective commercials because consumer values go into the commercial. Finally, contests can also help involve customers with a company. They can learn more about it, possibly be persuaded to try its product, or develop brand loyalty. The article is concise, and give multiple examples of different varieties of contests.