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Adam Kenner

Paid placement for brands in pop lyrics - Boing Boing - 0 views

www.boingboing.net/...paid-placement-for-b.html

advertising brand culture media music placement product

shared by Adam Kenner on 19 Sep 08 - Cached
  • Adam Kenner on 19 Sep 08
     
    An company that specializes in sneakily placing product-names in pop-song lyrics (!!) screwed up and accidentally approached an anti-advertising activist for money to include his nonexistent "product" in a pop song -- the activist strung them along and got tons of poop:
Adam Kenner

Branding Deals Come Early in the Filmmaking Process - NYTimes.com - 0 views

www.nytimes.com/...05screen.html

media culture advertising product placement branding

shared by Adam Kenner on 05 Apr 10 - Cached
  • Adam Kenner on 05 Apr 10
     
    "For the moviegoer, the shift will mean that advertising will become more integral to the movie. The change may not be obvious at first, but the devil is going to wear a lot more Prada. "
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