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Hannah Lesk

Union Square Ventures Publishes Its Internal Market Research on Ed Tech - 2 views

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    I've always wondered what drives VC investments in ed tech firms. Today, Union Square Ventures, a New York-based VC firm, began sharing its internal market research. Scroll down and click on "online education" to see what's caught their attention in the sector. It's very interesting to consider what is included--and excluded!
Maung Nyeu

The race for education tech heats up - Fortune Tech - 1 views

  • Demand for online education is exploding. The global market for online learning at schools and businesses is expected to grow from $32.1 billion in 2010 to approximately $50 billion by 2015, according to research firm Ambient Insight.
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    Industry top firms, including Google, News Corp, Disney, and NBC Universal, are showing interest in online education. "Demand for online education is exploding. The global market for online learning at schools and businesses is expected to grow from $32.1 billion in 2010 to approximately $50 billion by 2015, according to research firm Ambient Insight."
Margaret O'Connell

Women in Engineering - The Numbers - 2 views

  • I am very curious as to why the number of women pursuing engineering degrees has effectively stayed the same, while the number of women attending college grows by about 20,000 each year. At the same time, I think it’s fair to say that engineering as a profession, and technical professions in general, have become less stigmatized as exclusively male. So it’s a bit discouraging to see that the number of women pursuing a career in this field has basically stagnated. And I am at a loss to explain why. What do you think?
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    Hi Margaret, There's some interesting research around this question that points to bad messaging as the culprit. In case you're interested, here is a link to some market research the Engineer Your Life coalition did. The NAE also has an interesting research report called "Changing the Conversation." Natalie
James Glanville

Brainscape: Learn Faster - Research - 2 views

  • Confidence-Based Repetition These combined concepts of Repetition, Active Recall, and Metacognition work together to create Brainscape’s unique process of Confidence-Based Repetition (CBR). CBR acts essentially as your personalized knowledge stream, where bite-sized concepts are repeated one after another, in Question/Answer pairs, and then re-entered into the repetition queue in intervals based on your confidence in how well you know them. Low-confidence items (e.g. the 1’s and 2’s) are repeated more often until you upgrade your confidence to higher levels.
    • James Glanville
       
      "Confidence-based repitition" looks like the direct application of current thinking in neuroscience about how we learn.   I wonder how well it really works?  It's theory based but not truly field tested.....Not quite iterative research-design-field test-tweak loop Dock's Design course prescribes.
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    Interesting startup.  Building a learning tool based on the neuroscience concept of "confidence-based repetition."  
Tomoko Matsukawa

THE FUTURE OF DIGITAL [SLIDE DECK] - Business Insider - 1 views

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    Not necessarily education related but extensive research/data on current trend in pc/mobile. (was created probably for those involved in media and marketing)
Cole Shaw

Samsung chooses Memphis to test school technology for U.S. market - 0 views

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    Hm...so Samsung invested in smart whiteboard and tablet technology in a Memphis school as part of their "market research" into the US education market. I'm not sure if this is a good thing? Hopefully the teachers at this school got some sort of professional development on how to use this technology with good pedagogy, and aren't just going to use the technology in the traditional ways...
Jennifer Hern

If You're Not Seeing Data, You're Not Seeing | Gadget Lab | Wired.com - 0 views

  • “augmented reality,” where data from the network overlays your view of the real world
    • Jennifer Hern
       
      I knew that.
  • developers are creating augmented reality applications and games for a variety of smartphones
    • Jennifer Hern
       
      Who are these developers? Lots of $$ backing them?
  • embraced a version of the technology to enhance their products and advertising campaigns.
    • Jennifer Hern
       
      Of course AR has been used to enhance private $$ making industries.
  • ...23 more annotations...
  • Tom Caudell, a researcher at aircraft manufacturer Boeing, coined the term “augmented reality” in 1990.
  • head-mounted digital display
  • was an intersection between virtual and physical reality
  • he wants to be able to point a phone at a city it’s completely unfamiliar with, download the surroundings and output information on the fly.
    • Jennifer Hern
       
      Called Anywhere Augmentation.
  • stifled by limitations in software and hardware
  • requires a much more sophisticated artificial intelligence and 3-D modeling applications
  • must become affordable to consumers
  • early attempts have focused on two areas
  • your computer is prominently appearing in attention-grabbing, big-budget advertisements
  • Mattel is using the same type of 3-D imaging augmented reality in “i-Tag” action figures f
    • Jennifer Hern
       
      Mattel is experimenting with AR... can I get a job there?
  • isn’t truly useful in a static desktop environment, Höllerer said, because people’s day-to-day realities involve more than sitting around all day
    • Jennifer Hern
       
      Okay... so desktop computers are not for AR tech. People are mobile, so AR should be mobile. But what about people stuck sitting at a desk all day?
  • And that’s why smartphones, which include GPS hardware and cameras, are crucial to driving the evolution of augmented reality.
  • Ogmento, a company that creates augmented reality products for games and marketing
    • Jennifer Hern
       
      Ogmento... see if they want to hire me, too.
  • movie posters will trigger interactive experiences on an iPhone, such as a trailer or even a virtual treasure hunt to promote the film.
    • Jennifer Hern
       
      This is going to bring out the inner nerd in everyone....
  • The Layar browser (video above) looks at an environment through the phone’s camera, and the app displays houses for sale, popular restaurants and shops, and tourist attractions
    • Jennifer Hern
       
      Where does this information come from? Who creates this information? Selected sources/companies who pay to have their information posted? A whole new competitive marketing strategy in the making.
  • it’s not truly real-time: The app can’t analyze data it hasn’t downloaded ahead of time.
    • Jennifer Hern
       
      I can only imagine crowds of people walking the streets staring at their apps, running into people and lamp posts, not to mention getting run over by cars... I think this technology might weirdly affect the health insurance industry.
  • You know more, you find more, or you see something you haven’t seen before.
    • Jennifer Hern
       
      this is supposed to be the advantage of using AR from a commercial perspective... it is still self-centralized.
  • Nokia is currently testing an AR app called Point & Find, which involves pointing your camera phone at real-world objects and planting virtual information tags on them
    • Jennifer Hern
       
      This can be a really cool feature for teachers if they have a closed-group option. If you are part of the large network, there is all sorts of things people might plant that you don't want to see or know about... Another thought, if there is a closed-group option, perhaps this will create a whole new way of drug trafficking and helping illegal organizations hide information from authorities.
  • the hardware is finally catching up to our needs
  • Nvidia Tegra, a powerful chip specializing in high-end graphics for mobile devices.
  • place (real) Skittles on the physical map and shoot them to set off (virtual) bombs
    • Jennifer Hern
       
      Are you kidding me? Marketing Skittles within an AR game?
  • open API to access live video from the phone’s camera
    • Jennifer Hern
       
      Need this technology in order to produce AR. iPhone does not have it. Wonder why.
  • live tweets of mobile Twitter users around your location.
    • Jennifer Hern
       
      I can just imagine what a nightmare this app would be in a classroom full of students with handhelds....
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    Background on Augmented Reality. Reading for 9/14.
Cole Shaw

Ed-Tech Startups Suck--Reynol Junco (Harvard) - 4 views

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    Opinion article from Reynol Junco at Harvard's Berkman Center for Internet and Society on why most educational technology startups aren't that great...they don't base their products on research, proven pedagogy, or work with educators.
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    It does seem like there is a shift going on right now- more educators on start up teams and more interest in developing innovations from the educators themselves. That being said, the market continues to get flooded. I think in the long run this will be very good for teaching and learning, but I would not want to be an investor in this space.
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    I think that is great that more educators are getting on the teams...but yeah, there are a lot of very fragmented / disperse initiatives that make it hard to tell what will succeed or catch on.
Yang Jiang

Internet plays integral role in decision-making: Study - 0 views

  • One of the most interesting findings that we got in the survey, is that although the Internet is by far the most important medium in the lives of consumers, companies continue to under-invest in their online marketing efforts.
  • Beyond the sheer size of this online population, Chinese Internet users are much heavier users of most Internet behaviors, such as researching, communicating or self-expression through using social media tools, than their counterparts in other countries. They also are much more advanced in their use of the Internet across a wide range of activities and behaviors, from researching to using mobile capabilities.
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    Internet is certaily playing an incredibly important role in our daily life, no matter in the United States, or China.
Angela Nelson

Guess who's winning the brains race, with 100% of first graders learning to code? | Ven... - 1 views

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    Program in Estonia designed to have all students age 7 to 16 learn to write code in a drive to turn children from consumers to developers of technology.
  • ...3 more comments...
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    I just posted an article from Wired onto twitter about this! http://www.wired.com/wiredenterprise/2012/09/estonia-reprograms-first-graders-as-web-coders/?utm_source=twitter&utm_medium=socialmedia&utm_campaign=twitterclickthru I wonder how deeply the program goes in coding or if it is more in line with applications like "Move the Turtle".
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    I am very curious, as well, and trying to find more information. I think it would necessarily be a program that expands with their comprehension and maturity... starting with very basic "Move the Turtle" applications and then grown with the student, hopefully to real world application, as they go until age 16!
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    Who initiated this ProgreTiiger program? The Estonian government? Local IT companies? Concerned parents who disparately wanted their children to learn to code? Estonia is very wired country and it's economy has found a niche in IT services, so much so that it's even been dubbed "eStonia" (http://e-estonia.com/). This program seems to be an example of market forces guiding educational policy since there are clear incentives for it's population to be technologically literate to ensure it's competitiveness and dominance in the tech sector (see: The Many Reasons Estonia Is a Tech Start-Up Nation (http://online.wsj.com/article/SB10001424052702303734204577464343888754210.html) A little blurb on how "plug-in" Estonia actually is: "The geeks have triumphed in this country of 1.3 million. Some 40 percent read a newspaper online daily, more than 90 percent of bank transactions are done over the Internet, and the government has embraced online voting. The country is saturated in free Wi-Fi, cell phones can be used to pay for parking or buy lunch, and Skype is taking over the international phone business from its headquarters on the outskirts of Tallinn. In other words, Estonia - or eStonia, as some citizens prefer - is like a window into the future. Someday, the rest of the world will be as wired as this tiny Baltic nation." (http://www.wired.com/politics/security/magazine/15-09/ff_estonia) p.s. I hate sensational titles like "Guess Who's Winning the Brain's Race" Learning coding doesn't automatically make your brain bigger or necessarily increase your intelligence. Sure, it's a very useful skill, but I wonder what classes will be cut out to make time in the school day for coding. Coding vs recess: Tough call.
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    Hmmm.... I read about Estonia being very plugged in as well. I wonder if there is research on whether the kids are actually learning better as a result. I think that you have a point Jeffrey. It depends what the cost is. If kids are missing some critical lesson because they are coding at such a young age, there may be a trade-off. On the other hand, maybe the skills they are obtaining from coding are more critical. I wonder...
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    Ideally, the tech skills would be used to enhance and deepen some of the other curriculum areas. But, yes, 7 years old may be young.
Maung Nyeu

Research and Markets: Mobile Learning: Learning in the Palm of Your Hand | Business Wire - 2 views

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    Thestudy in this book compares mobile learning with the classroom learning, virtual learning, and performance support. Includes interviews from practiioners, thought leaders, and early adopters of mobile learning.
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    Does anybody have a copy of this book that I might be able to borrow?
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