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Garron Hillaire

HOW TO: Calculate the ROI of Your Social Media Campaign - 0 views

  • First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math.
  • In fact, a recent survey by Econsultancy found that 47% of the companies it surveyed said they were “not able to measure” their campaigns and that “the jury is still out” on the value gained from their social media investment.
  • The most important formula in social media is your Customer Lifetime Value (CLV)
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  • Many people use 10% of their CLV as a starting point for their Allowable Cost Per Sale
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    ROI on social media. I find it interesting that when measuring a social market there are no social indicators that are valued. Does it make sense to slice social media into dollars and sense? I understand why you would need to justify it, but I am not sure that the greatest value of social media is driving traffic.
Garron Hillaire

The Case For Social Media in Schools - 3 views

  • Elizabeth Delmatoff started a pilot social media program in her Portland, Oregon classroom, 20% of students school-wide were completing extra assignments for no credit, grades had gone up more than 50%
  • Although Delmatoff is adamant that there’s no way to pin her class’s increased academic success specifically to the pilot program, it’s hard to say that it didn’t play a part in the more than 50% grade increase.
  • Kidblog.org is one of many free tools that allow teachers to control an online environment while still benefiting from social media. Delmatoff managed her social media class without a budget by using free tools like Edmodo and Edublogs.
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    An article that advocates the use of social media in the classroom. It highlights one pilot program in Oregon.
Jessica O'Brien

Twitter, Facebook, and social activism : The New Yorker - 4 views

  • The world, we are told, is in the midst of a revolution. The new tools of social media have reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coördinate, and give voice to their concerns.
  • Fifty years after one of the most extraordinary episodes of social upheaval in American history, we seem to have forgotten what activism is.G
  • The platforms of social media are built around weak ties. Twitter is a way of following (or being followed by) people you may never have met. Facebook is a tool for efficiently managing your acquaintances, for keeping up with the people you would not otherwise be able to stay in touch with.
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  • But weak ties seldom lead to high-risk activism.
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    This article is interesting in light of Haste's article for class. Gladwell dismisses the "Twitter revolution" in Moldova and explains that real activism--real civic participation--is not seen in low-risk online networks, such as Facebook and Twitter. Perhaps new technology cannot empower individuals enough for real-life civic engagement?
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    I am not sure that online networks only form weak ties. I am somewhat surprised there was no mention of http://www.meetup.com/ and the soon to be released http://www.jumo.com/ as they both appear to consider themselves to be a means for social change. There is another point raised that we seem to have forgotten activism. This point, if true, may be a good explination as to why social media is not commonly used for social change.
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    Thanks for posting this Jessica! I've been thinking about this for sometime now and I don't think Gladwell is right in saying that Twitter and FB form weak ties just as the SM folklore claiming that twitter or FB is in the middle of real activism. Social media is a tool for organizing civic participation. Civic engagement is defined by how many participate and only later by the platform/tool they use. Couple of reactions to Gladwell's piece: http://rburnett.ecuad.ca/main/2010/10/1/the-anti-gladwell-small-change-indeed.html http://www.readwriteweb.com/archives/tipping_point_author_malcolm_gladwell_says_facebook_twitter_cant_change_world.php
Brandon Pousley

Social Media for Teachers - 1 views

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    Scholastic infographic about social media use among teachers
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    "Self-promotion" - potential downside of social media use as it relates to educators? http://teacherleaders.typepad.com/the_tempered_radical/2012/11/shameless-self-promotion-in-social-media-spaces.html
Janet Dykstra

Social-Justice Researchers Meet Social Media in New Effort at CUNY - 0 views

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    The City University of New York's Graduate Center has announced a project to expand the social-media reach of academics working on social-justice issues. The project, called JustPublics@365 and supported by a $550,000 grant awarded this month by the Ford Foundation, seeks to train professors and graduate students to use social media to make their social-justice research more visible to a wider audience and to measure its impact.
Laura Johnson

10 Real-World Ways Schools Are Using Social Media | Edudemic - 0 views

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    real-world examples of social media use in schools, most in conjunction with BYOD policies 
Cole Shaw

13 Tips for Social Media Training | EdTech Magazine - 0 views

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    Relevant to the discussion we had yesterday in recitation about professional development and the comments from Emily about similarities in technology adoption. Teachers can learn about how to use social media from business trainers, too.
Chris Dede

School districts wary of social media - Framingham, MA - The MetroWest Daily News - 0 views

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    districts continue to worry about social media
Chris Dede

FCC opens access to social media sites for e-Rate users | eSchool News - 2 views

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    The concerns about federal regulation of social media continue
Mitch(ell) Miller

Scholastic Launches Social Networking Site: You Are What You Read.com - 0 views

Bridget Binstock

Social Media: Evolving From Broadcasting To Conversation - Forbes - 1 views

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    Written by Jason Rosenthal Social media was originally all about broadcasting to the world - or at a minimum, your select group - about your likes, dislikes, or even what kind of eggs you had this morning. But social media today… well, it's not just for breakfast anymore.
Ando Endano

Six Social Media Trends for 2010 - Conversation Starter - HarvardBusiness.org - 1 views

  • approximately 70 percent of organizations banning social networks
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    Harvard Business Publishing Online forcasts six trends in social media. "70% of organizations ban social media."
Yang Jiang

On the Media: Social media in the spotlight - latimes.com - 0 views

  • The college campus experience makes a nice analogy for how consumers adapt to social media. Students arrive for their freshman year brimming with energy and expectation, ready to join every group, hit every party and try every new experience. The dorm room remains constantly open.
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    Can social networks be an instructive technology? Since social networks are so popular, if their features can be used in education, there would be interesting results. However, nowadays, most of them are for entertainment uses.
Chris Dede

New Social Software Tries to Make Studying Feel Like Facebook - Technology - The Chroni... - 3 views

  • Students live on Facebook. So study tools that act like social networks should be student magnets—and maybe even have an academic benefit.
  • "Our mission is to make the world one big study group,"
  • some of their business plans rely on a controversial practice: paying students for their notes.
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  • College students study in groups to some degree, but from what students say they don't find them terribly beneficial.
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    Interesting look at a few sites and technologies targeted toward college students to "assist" them in learning and studying. The question is...are these actual beneficial to students or is the focus simply on making money for the companies producing these sites?
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    Mixing social media and academic learning may be difficult
Billy Gerchick

10 Tech Skills Every Student Should Have - 5 views

  • 1. Internet Search - students need to know how to do a proper internet search, using search terms and modifiers. This skill is needed for school, work and life in general.
  • 2. Office Suite Skills - students need to now how to create, edit, and modify documents, presentations, and spreadsheets. Businesses still use MS Office for the most part, but iWorks, OpenOffice / LibreOffice, and Google Docs are all getting more popular. They all work similarly so the learning curve when switching isn't that big.
  • 3. Self learning of tech and where to go for help - knowing how to search a help menu on software or hardware, where to go to find user forums for help, and where to find the manual for technology is a huge skill that many do not know about.
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  • 6. Netiquette - Internet/Email/Social Media etiquette - proper way to use the internet, write professional emails, use social media in relation to your job (not complaining about the boss).
  • 5. Social Media - how to properly use social media for school and work, how to protect yourself on it, the issues of cyberbullying, connecting with others in your profession (PLN).
  • 4. Typing - yes, typing. I can get much more work done since I know how to type, then people who don't.
  • 7. Security and Safety - antivirus, spam, phishing, too much personal information sharing, stalkers, and more are all issues they need to know about.
  • 8. Hardware basics and troubleshooting - knowing what different parts of technology are called, how to make minor fixes, and how to do basic troubleshooting for WiFi, networks, OS won't load, etc
  • 9. Backup data - with all of the data that students create for school and work, it is important to back it up and have access to it at any time
  • 10. Finding apps and software - how to find, evaluate, and use apps for school and business. Also, how to find quality, free alternatives to paid software, apps and services.
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    Gateway source for all students: high school and college composition and journalism and student of life. Bookmark this source and then bookmark the hyperlinks in this article. Do you have the 10 (11 for the bonus) tech skills down? I certainly can improve in some of these areas.
Ashley Lee

The Death Of Social Media - Forbes.com - 1 views

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    "Are spam, hackers, privacy concerns and commercialization killing social media?"
Garron Hillaire

App Organizes the World Inside Your Smart Phone  - Technology Review - 0 views

  • Facebook encourages us to create a social network including everyone we know
  • Much of these communications is increasingly channeled through one device: the smart phone
  • "We're building your true social network from all of your services on the phone, and your [social] graph grows with every new message,"
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  • Aro is currently in a closed beta and is available only for Android phones (you can apply to join here), but an iPhone app is in the works
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    Pulling together a social media experience on your mobile phone. This might be work that could lead to educational platforms on the mobile device in the US.
Heather French

What Schools are Really Blocking When They Block Social Media - 0 views

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    About what social media can be used for in schools and how districts that block SNS block ability to learn from said sites.
Heather French

Infographic: How Do Professors Use Social Media? - 1 views

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    Interestingly demonstrating a shift of professor's point of view on social media from time consuming to educational.
Tomoko Matsukawa

Japan's LINE social network could challenge global competitors | The Japan Times Online - 0 views

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    Do any of you know 'LINE'? as of last months, 80mn users globally (36mn users in Japan) and its pace of growth is exceeding that of any other types of social media in the country (Facebook, Twitter, etc). They target 1) users who have smartphones but not PC, 2) those who are interested in communication emotions effectively through ''emoticons'. If some people are concerned about how twitter/facebook/texting would have adverse impact on children language skill, let's talk about the implication of this thing if kids learn to communicate just by selecting emoticons (whose designs and variety are great by the way) and sending that to each other. I still have LINE on my PC but seeing this rapid growth in my home country concerns me a bit. 
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