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Older teens and Net Geners spend more than 20 hours per day using media. This is accomplished not by not sleeping but with considerable multitasking, which peaks at seven simultaneous activities for older teens.

preferred media choices differ dramatically across generations: For children, it's television; for tweens, it's video games; for teens, it's texting and social networking; and for Net Geners and Gen Xers, it's being online. And for Boomers, it's, of course, back to television.