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What happens when everything can be made engaging, instantly?

I read the UMass study that it references (average time to wait for a page to load is ~2 sec) when it came out and initially found it surprising, but after paying closer attention to my internet habits, I realized that I, too, am quite impatient!!

I do feel media can be viewed as a reward because of the high levels of enjoyment and engagement when one consumes media. That is why it is so 'gratifying' and we end up constantly yearning for it unless we train ourselves to observe our media consumption patterns. It is important to monitor these patterns.