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Check out this edtech start-up: I spoke to the founder today, and their philosophy sounds like it's right out of T-545. It's all about promoting intrinsic motivation for positive classroom behaviors and increasing kids' engagement through technology and immediate feedback.

David Rose featured this in a 560 lecture and I spoke a little about how I use it at homeschool. I don't use the negative behavior options and D. Rose said Skinner did not think negative reinforcement was useful. I use it as a way of facilitating conversation around positive actions that promote a pleasant social environment.

As consumers of Apple's products we should be aware of what's going on in the lives of people who make them and also use it as a lesson not to make the same mistakes when we run our own companies