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Medical-marketing or pharma-marketing is a term used for implementing the advertising strategies by pharmaceutical/biotech/medical device organizations for the promotion of their brands and products and meet the sales target. Besides, it also helps to regularly update the pharma-healthcare professionals about safe and effective use of the new drugs and devices available in the market.

Medical Affairs is responsible for developing and implementing medical tactics and strategies for promoting a brand or therapeutic area. Personnel in the medical affairs department work in close association with sales/ marketing and healthcare professionals with a key function to promote brands/products specific scientific and medical information for an organization.