Group items tagged

Medical Affairs is responsible for developing and implementing medical tactics and strategies for promoting a brand or therapeutic area. Personnel in the medical affairs department work in close association with sales/ marketing and healthcare professionals with a key function to promote brands/products specific scientific and medical information for an organization.

The phenomenal change of the digital world during the last few decades has revamped the thinking and learning capability drastically. Healthcare system is adequately influenced by digitalisation and thereby prompting a need to change traditional patient education based on paper and vocal methodology to an active audio-visual digital system.

Medical Affairs team works closely with the clinical development team for planning and organizing clinical development plan, protocol development, investigator selection and meetings, ongoing data maintenance and management, statistical analysis & interpretation, report writing activities etc. They are involved in pharmacovigilance, regulatory support, post marketing safety and surveillance studies.