Medical-marketing or pharma-marketing is a term used for implementing the advertising strategies by pharmaceutical/biotech/medical device organizations for the promotion of their brands and products and meet the sales target. Besides, it also helps to regularly update the pharma-healthcare professionals about safe and effective use of the new drugs and devices available in the market.
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Chindex International has entered into a definitive merger agreement with a buyer consortium of an affiliate of TPG, an affiliate of Shanghai Fosun Pharmaceutical (Group)
Medical writing conveys clinical findings from research labs to the masses in form of articles for publication, regulatory documents, and content development for pharma-healthcare magazines, newsletters and websites. The criteria of writing the medical content mainly depends upon the need of the end users for examples documents for the medical journals, physicians, healthcare organisations, pharmaceutical companies, etc.