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Medical writing conveys clinical findings from research labs to the masses in form of articles for publication, regulatory documents, and content development for pharma-healthcare magazines, newsletters and websites. The criteria of writing the medical content mainly depends upon the need of the end users for examples documents for the medical journals, physicians, healthcare organisations, pharmaceutical companies, etc.

Medical Affairs has originally emerged as a reaction because of increasing pressure from regulators to separate medical and commercial functions. Companies have been experiencing increasing internal demand to focus on generation and development of new products rather than managing products after FDA approval.

Clinical research generates huge amount of knowledge which is supposed to guide clinical judgement and decision making when implemented wisely. Studies show that a huge gap exists between the knowledge generation and its use in clinical practice. Therefore, in order totranslate knowledge into practice, knowledge generators must ensure that an uninterrupted access of end users to this knowledge.

Clinical research generates huge amount of knowledge which is supposed to guide clinical judgement and decision making when implemented wisely. Studies show that a huge gap exists between the knowledge generation and its use in clinical practice. Therefore, in order totranslate knowledge into practice, knowledge generators must ensure that an uninterrupted access of end users to this knowledge.

Research and development (R&D) in liquid biopsy is increasingly being funded by both public and private sectors due to its promising features such as early detection of cancer tumour, new lesion characterisation and identification of cancer drug target.

'Digital' has become an important part of the everyday life. Digital healthcare plays a key role in the overall business strategy, and is going to change the world dramatically, affecting all businesses and modes of life.

The phenomenal change of the digital world during the last few decades has revamped the thinking and learning capability drastically. Healthcare system is adequately influenced by digitalisation and thereby prompting a need to change traditional patient education based on paper and vocal methodology to an active audio-visual digital system.

Developing a new medicine is a sophisticated and complex task which initially begins with the understanding of disease or condition as thoroughly as possible. At first, the researchers conduct studies in cells, tissues and animal models to determine whether the disease or condition can be influenced by new molecule.

Different countries and regions across the globe witness varied patterns in drug effects and reactions. This occurs due to differences in diseases, genetics, diet, prescribing practice, local traditions and drug manufacturing process impacting its quality. Few of these effects are untoward and noxious termed as adverse events.

Digital health interventions (DHIs) are fast emerging as vital tools to promote personal health and provide essential services. DHIs can be accessed through mobile phones, tablets and computers, as well as serve as effective support systems to improve personal health.

The current competitive environment demands tactful management of most respected and skilled physicians by the healthcare organisations. Hence each healthcare organisation is making an ardent effort to ensure that no stone remains untouched. The fact of matter is not only true for the health care industry, but also for pharmaceutical companies.

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