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Structure-function relationships of anthocyanins from various anthocyanin-rich extracts on the inhibition of colon cancer cell growth. Jing P, Bomser JA, Schwartz SJ, He J, Magnuson BA, Giusti MM. J Agric Food Chem. 2008 Oct 22;56(20):9391-8. Epub 2008 Sep 19. PMID: 18800807 DOI: 10.1021/jf8005917

Pomegranate juice is remarkably rich in antioxidants, such as soluble polyphenols, tannins, and anthocyanins, which scavenge free radicals and help prevent DNA damage that can lead to a number of serious health conditions. It is also believed to have antiatherosclerotic properties, as studies in Israel have shown that the fruit juice, taken daily, prevented the thickening of arteries and slowed down cholesterol oxidation by almost half (Clin Nutr. 2004 Jun;23(3):423-33).

For many consumers, antioxidant doesn't go beyond vitamins C and E, and beta-carotene, but as understanding of the antioxidant compounds in fruit and vegetables increases, more research is pointing towards the potential of polyphenols.