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Global consumer healthcare company Haleon has launched a new centre of excellence for a global leader in consumer health which will bring together world leading academics in human behaviour and frontline healthcare professionals including community pharmacists. Unveiled at the International Pharmaceutical Federation (FIP) Congress in 'sunny' Seville, Spain on September 20, the Centre will operate as a community of healthcare professionals and specialists in behavioural science, health psychology and the social sciences to solve some of the most pressing everyday health challenges. Named the Centre for Human Sciences (CHS) the initiative will be the first major programme for healthcare professionals since the Haleon's launch on July 18 as an independent, global leader in consumer health. The Centre's mission is to support practising health professionals - pharmacists, pharmacy assistants and dental professionals - in serving their patients and communities. Combining science with deep human understanding, CHS will bring expertise in physiology together with human sciences to deliver real world-solutions and tangible interventions, resulting in measurable improvements in health outcomes through sustained behavioural change. The Centre is facilitated by Robert Horne, professor of Behavioural Medicine at UCL School of Pharmacy, who started his career as a practising pharmacist but later chose to become a behavioural scientist when he saw an opportunity to address issues around psycho-social factors that acted as a hindrance in pharmacy practice. Speaking to me in an exclusive three-way conversation alongside Tess Player, the global head of healthcare professional & health influencer marketing at Haleon, on the sidelines of the FIP Congress 2022, Prof Horne expanded on what the Centre was all about and how it would work. "We've got some good ideas, but it's not a pre-filled prescription that we're going to deliver at scale from the start. What Haleon is t

The primary responsibility of community pharmacists is taking care of their patients but to do that they also need to learn how to run the business. It is one thing to be au fait with profit and loss statements, reimbursement models, budgets analysis, business planning and so much more but quite another when one is hard pressed on everything - time, resources and cash flow. Bas Vorsteveld - the new vice president and general manager in Great Britain & Ireland for Haleon, a new company 100 per cent focussed on consumer healthcare - has witnessed first-hand how "time poor" pharmacists usually are and is committed to helping ease their burden wherever possible. "They can be drowning in work at all times throughout the day. If I happen to spot a community pharmacy while I am out shopping with the family, I almost always pop into the store, with obviously a lot of questions in my head. If the pharmacist has the time, I ask them a few questions and once we start the conversation and they find out that I'm the general manager for a company that provides them with some of their big brand products, I often get a look of total surprise on their face, especially as I've come to visit their store and take the time to speak with them personally. I've really seen first-hand what a busy bunch they are! "I often want to know how the shop front is presented? What does the pharmacy look like from inside? Is there a big queue? What kind of advertisement the pharmacy has in place? How are our products merchandised?

Amidst the pervasive prevalence of pain, with 93% of the global populace experiencing it annually and 1 in 3 enduring daily discomfort, there persists a reluctance to address and treat pain proactively. This leads to a heightened burden of suffering among individuals. Join us for an enlightening 1-hour Pain Management Webinar, meticulously crafted to equip you and your team with vital strategies to comprehend, manage, and alleviate pain in patients' daily lives. Delve into topics such as the pharmacist's evolving role, understanding pain assessment, and Haleon's #ListenToPain campaign, aimed at fostering better patient conversations. Tailored for pharmacists in GB dealing with acute or chronic pain, this webinar promises to enhance patient care and contribute positively to their well-being. Don't miss out on this opportunity to make a meaningful difference. Register now to secure your spot at this impactful event!

Join us for a transformative 1-hour session, meticulously designed to empower you and your team with invaluable insights into understanding and addressing pain. From the evolving role of pharmacists to the impact of timely interventions, we'll explore essential strategies to alleviate suffering in your patients' lives. Discover the significance of initiatives like Haleon's #ListenToPain campaign in fostering empathy and effective care. Explore the evolving role of pharmacists Learn about timely intervention strategies Understand the significance of initiatives like #ListenToPain Don't miss out on this opportunity to revolutionize your approach to pain management!