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Tom McHale

This Infographic Shows How Only 10 Companies Own All The World's Brands | GOOD - 0 views

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    "In order to visually elucidate that point, Oxfam International created a comprehensive infographic that reveals the extensive reach of the "Big 10" food and beverage companies. Unlikely ties between brands we largely don't associate with one another show how easy it is to be misinformed about the American food system. F"
Tom McHale

The power of colour in branding | Infographic | Creative Bloq - 0 views

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    "This bold and beautiful infographic delves into the psychology of colour in brands."
Tom McHale

These 6 Corporations Control 90% Of The Media In America - Business Insider - 0 views

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    "This infographic created by Jason at Frugal Dad shows that almost all media comes from the same six sources. That's consolidated from 50 companies back in 1983.  NOTE: This infographic is from last year and is missing some key transactions. GE does not own NBC (or Comcast or any media) anymore. So that 6th company is now Comcast. And Time Warner doesn't own AOL, so Huffington Post isn't affiliated with them. But the fact that a few companies own everything demonstrates "the illusion of choice," Frugal Dad says. While some big sites, like Digg and Reddit aren't owned by any of the corporations, Time Warner owns news sites read by millions of Americans every year. Here's the graphic: "
Tom McHale

The State Of Mobile 2013: Ownership, Social Media & Business [INFOGRAPHIC] | SocialTimes - 0 views

shared by Tom McHale on 30 Jun 15 - No Cached
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    "Global mobile traffic now accounts for 15 percent of all internet visits, and 91 percent of mobile internet access is used for social activities. By investing heavily in this space Twitter can essentially guarantee a richer future… and a significant audience uptick. This infographic from Super Monitoring takes a closer look at the state of mobile 2013."
Tom McHale

Teen Smartphone Addiction: It's Physical [Infographic] - Rawhide - 0 views

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    "Can you read this entire article without checking your phone? Most teens can't. The majority of teens have a growing smartphone addiction, creating fear or anxiety when not using their devices. Repetitive smartphone use has led to health issues and new medical terminology such as "nomophobia," "text claw," and "iPosture." Unfortunately, many teens text or check social media while they drive, endangering themselves and others."
Tom McHale

The Real Reason They Still Play 'Mrs. Robinson' On The Radio - 1 views

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    infographic on media consolidation
Tom McHale

How to Venn Friends and Influence People | News - Advertising Age - 0 views

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    Follow up to Ignore the Human Element. Includes an infographic
Tom McHale

Bechdel Test 2013 Infographic | The Mary Sue - 0 views

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    "Ahh, it's good to see The Bechdel Test used where it is most applicable: as a lens through which to expose a misrepresentational trend in modern film overall rather than specifically. Vocativ took nearly fifty of this year's top grossing blockbusters, sorted them by whether they failed or passed the test. Turns out movies that passed were significantly more financially successful than not."
Tom McHale

Here's What the Most Popular Brands' Logos Have in Common | Adweek - 0 views

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    "When it comes to creating a successful logo for your brand, it seems simplicity is key. Udemy, an education marketplace, examined logos from 50 brands on Fortune's 2015 World's Most Admired Companies list to figure out what their beloved insignias have in common. The infographic below, Deconstructing Successful Logos, breaks the designs down by color, typeface, shape and a few other criteria. And here are some key findings: Of the 50 logos analyzed-for brands including Starbucks, Coca-Cola, Facebook and Walt Disney-red and blue were the most popular colors. Also, 43 of the top companies use no more than two colors in their designs."
Tom McHale

Infographic: How 'Fake News' and Bogus Content Are Changing the Way Consumers Look at B... - 0 views

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    ""Consumers have been confronted by fake news, fake online reviews, fake phishing emails, fake applications that install malware, fake accounts on social media platforms-and the list goes on," explained consumer psychologist Kenneth Faro, Ph.D., who worked with Origin/Hill Holliday on a new study that explores how the fake economy is affecting brands. "There's one big learning here, and it's the fact that we are seeing the emergence of a new consumer need-the need for truth." Faro recommends that brands view this need as an opportunity, not a challenge. "Valuing 'truth' can be a differentiating brand platform and a point of view that brands can stand for and rally consumers around," he said."
Tom McHale

Branding: How It Works in the Social Media Age [INFOGRAPHIC] - 0 views

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    How are people using social media to interact with brands, and how are companies using the power of social media to reach more customers? Who is most receptive to brands on Twitter? How about on Facebook?
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