Facebook to Include Sponsored Stories in News Feeds - 0 views
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Tom McHale on 21 Dec 11Facebook plans to migrate its Sponsored Stories ad platform into users' news feeds early next year, the company says. Introduced last January, Sponsored Stories - a new ad format integrating your Facebook friends' activities into small ads - began appearing in the column on the right side of the News Feed. Last month, the ads began appearing in the Ticker as well. Perhaps anticipating criticism for the latest migration of Sponsored Stories, a Facebook rep emphasized that the ads will be used sparingly. Most users, she says, will see the maximum of one ad per day in their News Feeds. The speed at which the ads cycle through the News Feed, meanwhile, will depend on various factors that Facebook hasn't yet determined, a Facebook rep says.