The Real Reason Amazon Announced Delivery Drones Last Night | Inc.com - 0 views
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Tom McHale on 04 Dec 13"The fact is, there is a very good chance that, last night, Amazon "announced" a service that will never exist in reality. Why did Amazon do that? The answer is free advertising. Even better: free advertising the night before the biggest e-commerce shopping day of the year, Cyber Monday. How much was that free advertising worth? "60 Minutes" gave more than 15 minutes to its Amazon story. A 30-second spot during the 7 p.m. show usually costs just over $100,000. If you figure Amazon got 30 30-second commercials' worth of time, you can estimate that it got about $3 million worth of "earned" media. "