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Hmm. This is British and talks about a primarily British (that I can tell) service marrying itself to Facebook, but it has interesting implications should others decide to adopt the same thing. "'There's been a big barrier to sign-up, we wanted to remove that and make it a seamless experience,' [Daniel Ek, Spotify co-founder] said in one tweet, apparently indifferent to the criticism that Spotify had just erected a barrier where there wasn't one before." "'We want to remove barrier to sign-up and create a more seamless experience...' he confirmed in a follow-up." Yep, it'll be completely seamless for the advertisers who want to target Spotify users, they can get all sorts of other info on them besides just that they downloaded Rebecca Black's "Friday"...Zuckerberg must be laughing all the way to the bank.