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Paul Riccardi

Scholastic under fire for promoting video games - Video Game Feature - Yahoo! Video Games - 0 views

videogames.yahoo.com/...1288020

scholastic merchandies game brand

shared by Paul Riccardi on 14 Feb 09 - Cached
  • Paul Riccardi on 14 Feb 09
     
    What happens when you extend your brand/clout too far? Scholastic is taking heat for promoting non-book merchandise to kids, with video games causing the biggest uproar.
arnie Grossblatt

if:book: a unified field theory of publishing in the networked era - 0 views

www.futureofthebook.org/...ed_field_theory_of_publ_1.html

books publishers value-add

shared by arnie Grossblatt on 09 Sep 08 - Cached
  • arnie Grossblatt on 09 Sep 08
     
    Strikes me as a very intresting idea and a new take on publishers' value-add. This could also be something that publishers could monetize - think of what Scholastic could have done surrounding the Harry Potter series had they been more proactive.
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