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Barry Diller told Bloomberg TV's Betty Liu that he believes people will pay for media content in the future, and that paywalls will work eventually. "[Free content] will end because now so many people are used to paying for applications, whether they pay 99 cents or whether they pay for a tune, or they pay 99 cents to play Solitaire, or $4.95 to do this or $2.95 to do that, or one kind of one stop, very simple to do," Diller said.

More on publishers bundling subscriptions to print and digital media.

LOS ANGELES — The Hollywood trade newspaper Variety is putting its Web site behind a "pay wall" starting Thursday – reserving its online content for paid subscribers and hoping its advertisers will stick around despite the smaller Internet audience. Variety plans to shut off free access gradually, asking one in 10 visitors for a user name and password that will be sent to paying subscribers.