A major magazine is boosting its video content, most of which is pulled from other sources and curated by the magazine. Interesting way to cater to their audience and keep them coming back, not to mention advertising implications.
From Politico: "Curated by POLITICO's editors, the Bookshelf will be operated by Random House, Inc., and will include title selections and recommendations from a wide range of publishers that align with POLITICO's news content in the areas of current events, politics, history, and biography. The Bookshelf allows consumers to browse and search for titles and then purchase both physical and digital copies directly through a range of retailers."