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dmschool

Competitor Analysis Training course - Digital Marketing School - 0 views

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    Join Digital Marketing School and learn about competitor analysis and competitor website analysis. Gain knowledge about competitor analysis template and tools and SWOT analysis.
arnie Grossblatt

Are eReaders Really Green? - 3 views

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    Analysis of the environmental impact of e-readers.
Paul Riccardi

Behind the Eye: Upgrading iTunes Library to DRM Free is Not So Easy : Thu, 05... - 0 views

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    Something from the music industry. Many of you may have heard about iTunes getting the labels to agree to DRM-free music in exchange for a new princing structure. But things are not going so smoothly in upgrading to DRM-free music. Looks like iTunes could use a solid analysis of its system architecture to see where the bottleneck is.
arnie Grossblatt

Daring Fireball: Amazon's New Kindles - 2 views

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    Interesting analysis of the iPad and  Kindle Fire and discussion of what it might mean for publishers.
arnie Grossblatt

Rough Type: Nicholas Carr's Blog: Whose book is it, anyway? - 2 views

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    Thoughtful analysis of the questions raised by Amazon/KIndle automatic annotations of e-book content via the X-Ray feature on the Kindle Fire.
arnie Grossblatt

Beyond Google and evil - 0 views

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    Analysis of Google's policy on privacy.
Paul Riccardi

Print CEO - Printing Industry News Blog - Ad Ratings for Magazines - 0 views

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    A new analysis for the effectiveness of print advertising, based on previous performance metrics instead of potential views. Looks like publications could be getting less in revenue.
arnie Grossblatt

What We Can Learn from The Daily - 0 views

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    Analysis of why Murdoch's "The Daily" app for the iPad seems to be a failure.
Ellen Levy

How the e-book landscape is becoming a walled garden | Tech News and Analysis - 0 views

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    In which, among other things, ebook retailer giants (Amazon, Apple) turn down e-books because they contain links to a competitor's product.
dmschool

How to Do Keyword Analysis | Keyword Research Tools - 0 views

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    Digital Marketing School provides professional training in how to conduct research and keyword research tools. Learn about free keyword research, SEO research tools and research tips.
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    Digital Marketing School provides professional training in how to conduct research and keyword research tools. Learn about free keyword research, SEO research tools and research tips.
Mark Schreiber

New Media Dreams Are the Old Delusions of Marketing - 0 views

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    An interesting long tail analysis of blog market share.
Heather Walrath

5 Things to Learn From Amazon's Latest PR Disaster - 4 views

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    An interesting PCWorld analysis about this week's Amazon book controversy.
kaysha johnston

Why Tina Brown Might Not Be Crazy to Kill Newsweek.com - 2 views

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    An interesting analysis of what Newsweek should do about merging its two sites. It's much more complicated than one might think at first.
arnie Grossblatt

The Newspaper of the Future - 0 views

  • It is now clear that it is as disruptive to today's newspapers as Gutenberg's invention of movable type was to the town criers, the journalists of the 15th century.
  • The Internet wrecks the old newspaper business model in two ways. It moves information with zero variable cost, which means it has no barriers to growth, unlike a newspaper, which has to pay for paper, ink and transportation in direct proportion to the number of copies produced.
  • And the Internet's entry costs are low.
  • ...14 more annotations...
  • These cost advantages make it feasible to make a business out of highly specialized information, a trend that was under way well before the Internet.
  • specialized media had been enjoying more growth than general media.
  • A metropolitan newspaper became a mosaic of narrowly targeted content items. Few read the entire paper, but many read the parts that appealed to their specialized interests
  • Sending everything to everybody was a response to the Industrial Revolution, which rewarded economies of scale
  • Newspapers "keep offering an all-you-can-eat buffet of content, and keep diminishing the quality of that content because their budgets are continually thinner," he said. "This is an absurd choice because the audience least interested in news has already abandoned the newspaper."
  • The newspapers that survive will probably do so with some kind of hybrid content: analysis, interpretation and investigative reporting in a print product that appears less than daily, combined with constant updating and reader interaction on the Web.
  • But the time for launching this strategy is growing short if it has not already passed. The most powerful feature of the Internet is that it encourages low-cost innovation, and anyone can play
  • Clayton Christensen has noted, the very qualities that made companies succeed can be disabling when applied to disruptive innovation. Successful disruption requires risk taking and fresh thinking.
  • One of the rules of thumb for coping with substitute technology is to narrow your focus to the area that is the least vulnerable to substitution.
  • What service supplied by newspapers is the least vulnerable?
  • I still believe that a newspaper's most important product, the product least vulnerable to substitution, is community influence
  • The raw material for this processing is evidence-based journalism, something that bloggers are not good at originating.
  • Newspapers might have a chance if they can meet that need by holding on to the kind of content that gives them their natural community influence. To keep the resources for doing that, they will have to jettison the frivolous items in the content buffet.
  • But it won't be a worthwhile possibility unless the news-paper endgame concentrates on retaining newspapers' core of trust and responsibility
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    Argues that newspapers will need to get smaller and more focused on establishing trust-based influence. Interesting.
Thelisha Woods

Move Over Kindle; E-Books Hit Cell Phones - BusinessWeek - 0 views

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    Looks like some people who like e-publications would rather use their phones vs. a dedicated e-reader like the Kindle or Sony e-reader.
Paul Riccardi

Media execs rocked by 15-year-old's blunt, blistering analysis : Ben Patterson : Yahoo!... - 0 views

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    Really, this is breaking news to the industry? Kudos to the kid for telling it like it is, but are these companies really just hearing about this now? People don't like advertisements on a website constitutes breaking news? And people would prefer free stuff to stuff they have to pay for? Wait, why am I surprised that the heads of major media outlets are completely clueless as to what people actually want?
arnie Grossblatt

The best report ever on media piracy | Felix Salmon | Analysis & Opinion | Reuters.com - 1 views

  • he big forces driving media piracy in developing countries are real and powerful and will not be changed, no matter how many western politicians get on their moral high horses and insist that countries like India and China build a “culture of intellectual property.” But the irony is that if governments and corporations really wanted to build such a culture, then they would encourage companies to set their prices low enough that the populations of those countries could actually afford to buy music, movies, and software at the full legal retail price. It turns out that domestic companies are quite good at distributing media at low prices, and can build profitable businesses by doing that. But foreign companies have different incentives in the short term, and don’t do that.
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    Data-grounded research on the costs of media piracy developing economies.
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