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New Nielsen Data Likely to Shock Some Web Publishers - Advertising Age - Digital
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adage.com/...article
Digital
Publishers
Nielson
Advertising
Demographics
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Derik Dupont
on 09 Dec 09
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Derik Dupont
on 09 Dec 09
With Nielsen's update to its @Plan system, some big sites are getting a shock and seeing wide swings from what the old data said about their audiences.
With Nielsen's update to its @Plan system, some big sites are getting a shock and seeing wide swings from what the old data said about their audiences.
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