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Derik Dupont

New Nielsen Data Likely to Shock Some Web Publishers - Advertising Age - Digital - 0 views

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Digital Publishers Nielson Advertising Demographics Data

shared by Derik Dupont on 09 Dec 09 - Cached
  • Derik Dupont on 09 Dec 09
     
    With Nielsen's update to its @Plan system, some big sites are getting a shock and seeing wide swings from what the old data said about their audiences.
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