You may note my repeated emphasis on the small size of Independent Publishers, and how this can give them the advantage, in some instances, against Big Publishers. The reason for this is that small entities are generally more adaptable than larger ones, and during this period of transition to the New World – where we know the landscape is changing, but not what it is changing into – publishers need to be adaptable in order to survive; in order to thrive, they need to be willing to experiment. Many of the experiments they take when they test the waters will result in failure, but as Independent Publishers have less to lose and more to gain, they will be that much more innovative.
kaysha johnston on 23 Sep 10I saw this last spring at a meeting I was at, so this might be old news to everyone here, but I thought it's such a great illustration of what magazines can do with the iPad. Since I don't have an iPad, I am not even sure if this is what an actual SI iPad issue looks like. Anyone know?
