Point Inside: Fact: stepping foot in a suburban mall can drain your vitality in a matter of seconds. And though I don't think a deep disdain for the concept of indoor shopping complexes and what they've done to the very fabric of the American town was the driving inspiration behind Point Inside, they're definitely onto something: With hundreds of mall maps that look a lot like those big directory signs, this app gets you in and out of your local mall as quickly as possible, all for free. Could use a few hundred more maps—some of my old tweenage haunt

Anyhoo, more interestingly, mobile search is booming, with 32% of searchers with internet-capable cellphones now searching for local business information, an 11% increase from 2008. Some 60% of smartphone owners search either via their on-board browsers or via applications, and you can bet most of those will be iPhone users.

The study also shows that the most popular local content categories searched on mobile are directories (42%), maps (41%), restaurants (37%) and movies (30%).