Mobile And Social Platforms Want To Be The King Of Local Search - 0 views
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Anyhoo, more interestingly, mobile search is booming, with 32% of searchers with internet-capable cellphones now searching for local business information, an 11% increase from 2008. Some 60% of smartphone owners search either via their on-board browsers or via applications, and you can bet most of those will be iPhone users.
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The study also shows that the most popular local content categories searched on mobile are directories (42%), maps (41%), restaurants (37%) and movies (30%).