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What's really killing energy behavior change? - Green Biz - 0 views

  • This incredibly strong “it’s not my fault” mentality creates a huge challenge for energy conservation behavior change.  According to social scientist J.B. Rotter, perceived locus of control strongly influences whether behaviors are thought to be “instrumental for goal attainment.”
  • An applicable psychological concept for this situation is called learned helplessness, which develops when people take actions to address a problem that ultimately fail, thereby solidifying the conclusion that they have no control.
  • Learned helplessness often translates into a serious motivation problem. Those who have failed at previous tasks are more apt to conclude that they can’t succeed in the future. According to pioneering researchers Steven Maier and Martin Seligman, “Exposure to uncontrollable events interferes with our ability to perceive contingent relationships between our behavior and outcomes.” 
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  • But if we see bill reductions when we change our behaviors and make improvements, the more we believe we can act to reduce our bills, and the more likely we are to do more.
  • In order to combat learned helplessness and shift the perceived locus of control for energy, we believe that a systemic disruption is needed.
  • We’ve got to shift the perceived locus of control by creating bill reduction “wins” for consumers before we’ll see real, lasting, behavior change.
    • ccfath
       
      Interesting concept about behavior change and learned helplessness. Relates to GroundUp 'Placemaking' idea in that many people may not know how to directly influence what is built in their place.  A disruptive technology can change that.
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    Article about difficulty of behavior change due to perceived 'locus of control'. 
ccfath

Public housing looks for outside investors | Marketplace.org - 0 views

  • Thursday afternoon in Savannah, Ga., the head of the Department of Housing and Urban Development will unveil a pilot program meant to address poor maintenance conditions at public housing developments across the nation. HUD’s idea?  Let outside investors fix them up.
  • The problem: Like tens of thousands of other subsidized developments, Tobie Grant Manor falls under Section 9 of the federal housing act. Any money to fix it up has to come from the government, and HUD says it’s about $26 billion short.
  • That’s why HUD Secretary Shaun Donovan says shifting properties like Tobie Grant Manor from Section 9 to Section 8 gives more options.  
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  • Section 8 is different because it allows for private investors to front money for repairs and redevelopment. HUD then pays those developers back under a long-term contract. Donovan says the shift doesn’t cost taxpayers a penny extra.
  • In the first thirty days of the national pilot program, HUD has raised $650-million in private investments for housing authorities in 22 states.
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    HUD looks to private investors for renovation and redevelopment of public housing projects.
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