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Here at the Next Mile Project we are just starting to build and create our social media presence. At the same time, we are also trying to figure out how to explain what we want to post to others, like our media lab interns, so they can help us interact and share on social media...

Do you post social-media updates when your audience has the highest chance of seeing them, or just whenever you think of it or happen to have a free minute? If you aren't posting to a social media site when most of your audience members are on it, all that time you spent crafting the update goes to waste.