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so you can build this social newspaper that you're the editor of. You get to decide what you see and what you don't see. And you get to interact with people in a different way. Imagine if you could interact with the stories in The New York Times in a social context?

That consumers aren't coming back. They're looking for these new digital experiences in every single type of thing they consume — whether it's the clothes that they wear, the cars that they buy, the newspaper that they read.

it's just that the traditions we've had in the past are different now.