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Develop guidelines for use and share with your staff. Update your acceptable-use policy as well as personnel policies to reflect the district’s position on appropriate use of social networking sites. For ideas, check out the Social Media Guidelines for Schools wiki (http://socialmediaguidelines.pbworks.com). Many of the ideas presented here are adapted from this resource, which is meant to be shared and expanded as new information becomes available.

reate an official site for your school or district. To protect others’ privacy, set it up as a fan page so people can post comments or become a fan without giving you access to their personal pages. Commit staff time or resources to daily updates. Keep the tone conversational, but represent your organization and your position respectfully and responsibly. According to Pew Research, “44 percent of online adults have searched for information about someone whose services or advice they seek in a professional capacity.”