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Jackie Gerstein

20 must know features and tricks on Youtube that you simply have to know - 57 views

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    When will education realize how powerful an ed tool Youtube is?
Fred Delventhal

Google Docs: Forms List Gadget - 1 views

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    When you add this to iGoogle it lets you see your most recent form. When someone new fills out the form you see the number of new entries since you last looked at it in BOLD.
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    Easily access your most recently active forms on Google Docs
Dennis OConnor

Google invites you to edit the US map | KurzweilAI - 14 views

  • Google has invited “citizen cartographers” to refine the U.S. map for Google Maps and Google Earth, using Google Map Maker to ensure the places you care about are richly represented on the map.Google Map Maker lets you add places, “lines” (like railroads or back alleys), and “shapes” (like a parking lot or Laundromat) to a map. Google has also embedded street-level images from Street View directly into Map Maker for easier navigation.
David McGavock

Google Plus Best Practices | Social Media Today - 17 views

  • Here are the 10 top mistakes on Google+. 
  • Set up a business page if you using Google+ for your company.
  • include your business keywords in your tagline and introduction.
  • ...20 more annotations...
  • nclude all your other social site links.
  • Include your website, and location
  • get creative and make your cover image something to talk about.
  • generate Circles for in-store customers; online customers; partners; industry leaders; business friends; coworkers; etc.
  • Make sure you use them. And then, make sure you use them well.
  • Write targeted updates to send out to targeted groups
  • Using Circles can extend the life of your updates (and blog posts), and can your them to resonate better with each of your segmented connections.
  • Don’t post your update to them AND send them an email to notify those in your Circle about your recent post:
  • The email option lets you make sure an important post will reach the Circles you need it to (like to customers, if you’re posting about a social contest marketing campaign, for example).
  • But don’t overuse this function! It’s particularly annoying if your Circles have not asked you for continual updates! It’s spam.
  • People do not like to hangout with people who only talk about themselves.
  • 80% of your posts should be about lifestyle, customers and stuff other than you; 20% should be about you and your products.
  • Another big no-no is not addressing negative comments on your posts. Bad comments will happen. It’s an open forum, and not everyone is going to agree with you, or even like what you do.
  • judge how to respond to comments on your updates.
  • If it’s an inappropriate comment - delete it, but I’d try to tell the commenter first - not doing so can lead to even more PR problems for you...)
  • Find communities that suit your business niche, and join them.
  • join a few business-related ones - start to network, and you never really know where those connections will lead you.
  • Engage, share others’ posts, comment. Treat Communities like a networking breakfast, or trade show. These can be your customers! Give them respect and interest, and they will likely reciprocate!
  • Do not post a link - and not include at least a brief comment!
  • Make sure your product pages, blog post pages, website and other other relevant landing pages have an easy to click G +1 button!
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    Good tips for using google+
Mike Cullum

As Classrooms Go Digital, Textbooks May Become History - NYTimes.com - 1 views

  • students who own laptops can register for “digital sections” of several English, history and science classes
    • Mike Cullum
       
      Will this model work for publishers? Can we obtain the rights to distribute electronically some chapters of textbooks and only pay for the portions we use? An interesting question..
  • With California in dire straits, the governor hopes free textbooks could save hundreds of millions of dollars a year.
    • Mike Cullum
       
      So how are we going to pay the people who do the work of creating these "free" textbooks? If we could agree on content, perhaps school districts could work together and write the books and make them available through a creative commons license.
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