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Since the global financial crisis of 2008-2009, the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. After-sun, self-tan and sun protection are not considered essential items and consumption patterns have been comparatively affected. Consumer segmentation analysis of the suncare market in Brazil reveals that better off and affluent wealth groups account for a larger share of the market than the moderate income and hard pressed wealth groups, suggesting strong potential for premium products.

The global luxury travel market recorded strong growth in 2011-2012, after a significant decline in 2009 and modest recovery in 2010.