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Since the global financial crisis of 2008-2009, the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. After-sun, self-tan and sun protection are not considered essential items and consumption patterns have been comparatively affected. Consumer segmentation analysis of the suncare market in Brazil reveals that better off and affluent wealth groups account for a larger share of the market than the moderate income and hard pressed wealth groups, suggesting strong potential for premium products.

Differing growth rates in overall product category sales, as well as changes in packaging within those categories, drive fundamental shifts in the beauty packaging market. Key product categories include feminine hygiene, fragrances, haircare, make-up, male toiletries, oral hygiene, personal hygiene, skincare and suncare. Understanding the shifting market dynamics is essential to ensure maximum sales in the future.