Brazilian Suncare Market Research Reports - 1 views
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Olivia Lopez on 17 Dec 13Since the global financial crisis of 2008-2009, the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. After-sun, self-tan and sun protection are not considered essential items and consumption patterns have been comparatively affected. Consumer segmentation analysis of the suncare market in Brazil reveals that better off and affluent wealth groups account for a larger share of the market than the moderate income and hard pressed wealth groups, suggesting strong potential for premium products.