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This video helps show how the view of fame has changed as it becomes part of the post modern era. It depicts how Richard Heany potentially used his six year old son to attempt to gain national recognition. It was rumored that this former Wife Swaps contestant planning to create a new reality show in which he and his scientific experiments would be the star. Heany did anything he could to attempt to gain the fleeting attention of today's population. He utilized the sympathetic and curious natures of people and manipulated them in an attempt to make himself a household name.