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The Convergence Culture Consortium (C3) explores the ways the business landscape is changing in response to the growing integration of content and brands across media platforms and the increasingly prominent roles that consumers are playing in shaping the flow of media. C3 connects researchers and thinkers from MIT's Comparative Media Studies program with companies looking to understand new strategies for doing business in a converging media environment. The consortium provides insights into new ways to relate to consumers, manage brands, and develop engaging experiences, strategies to cut through an increasingly cluttered media environment and benefit from emerging cultural and technological trends. We aim to expand the role of industry leaders by bridging the gap between academic and market research; Partners gain access to both broad-perspective thought leadership and focused analysis on events and campaigns.